Introduction
Zoe Sugg, better known by her online moniker Zoella, is a British YouTuber, author, and entrepreneur who helped pioneer the influencer era. Born on March 28, 1990, in Lacock, Wiltshire, England, she captivated millions with her relatable charm, cozy aesthetic, and passion for beauty and lifestyle content. What started as a personal blog in 2009 transformed into a global brand empire that spans YouTube, publishing, skincare, and lifestyle.
As the founder of Zoella Beauty, Zoella Lifestyle, and co-founder of Template (a wellness platform), Zoe’s influence stretches far beyond her online beginnings. She is a Sunday Times bestselling author, mental health advocate, and mother of two daughters. With over a decade of shaping digital trends, Zoe Sugg has firmly established herself as one of the UK’s most iconic content creators.
Who Is Zoe Sugg?
Zoe Sugg is a British YouTuber, author, and entrepreneur best known for her beauty, fashion, and lifestyle content under the name Zoella. She gained massive popularity through her YouTube channels and later expanded into publishing and product development. She is also known for her long-term relationship with fellow YouTuber Alfie Deyes, with whom she shares two daughters.
Zoe Sugg Wiki
| Attribute | Details |
|---|---|
| Full Name | Zoe Elizabeth Sugg |
| Date of Birth | March 28, 1990 |
| Age | 35 (as of 2025) |
| Birthplace | Lacock, Wiltshire, England |
| Nationality | British |
| Zodiac Sign | Aries |
| Height | 5 ft 4 in (163 cm) |
| Weight | Approx. 52–55 kg |
| Eye Color | Blue |
| Hair Color | Light Brown |
| Languages Spoken | English |
| Marital Status | Engaged to Alfie Deyes |
| Children | Two daughters: Ottilie Rue & Novie Nell |
| Profession | YouTuber, Author, Entrepreneur |
| Notable Brands | Zoella Beauty, Zoella Lifestyle |
| Net Worth (Est.) | $4–6 million (as of 2025) |
| Residence | Brighton, England |
| Known For | Beauty vlogs, bestselling novels, brand founder |
| Social Media Presence | YouTube, Instagram, TikTok, Facebook |
Zoe Sugg Biography
Zoe Elizabeth Sugg was born and raised in Lacock, a quaint village in Wiltshire, England. After studying art, textiles, and photography in school, Zoe worked as an apprentice at an interior design firm. In 2009, she started a blog titled “Zoella” as a creative outlet, where she wrote about beauty products, fashion, and everyday life.
That blog quickly gained traction and evolved into a YouTube channel in 2009, where her sweet, sincere energy struck a chord with millions of young viewers. As her subscriber count grew, Zoe expanded into new ventures. In 2014, she released her debut novel Girl Online, which became the fastest-selling debut in UK history at the time. She followed it with multiple sequels and other publications, including Cordially Invited and The Magpie Society series (co-authored with Amy McCulloch).
Zoe also launched Zoella Beauty and Zoella Lifestyle, sold through Superdrug and other major retailers. In recent years, she’s focused more on family life, motherhood, and wellness, co-founding the lifestyle platform Template in 2023 and continuing to advocate for mental health awareness.
Social Media Accounts
| Platform | Username | Followers/Subscribers | Link |
| @zoesugg | 9.1M+ followers | Visit Instagram | |
| YouTube | Zoe Sugg | 5M+ subscribers | Visit YouTube |
| TikTok | @zoesugg | 1.2M+ followers | Visit TikTok |
| Zoe Sugg | 2.5M+ followers | Visit Facebook |
Family Background
Father: Graham Sugg – property developer and social media personality.
Mother: Tracey Sugg – jewelry designer and former beauty therapist.
Sibling: Joe Sugg – younger brother, YouTuber and TV personality.
Partner: Alfie Deyes – YouTuber and entrepreneur, engaged since 2023.
Children: Two daughters – Ottilie Rue (2021) and Novie Nell (2023).
Relationships
Zoe has been in a relationship with fellow YouTuber Alfie Deyes since 2012. The couple got engaged in September 2023 and live together in Brighton with their daughters Ottilie and Novie. They are one of the UK’s most beloved influencer couples and often collaborate on content.
Educational Background
Attended The Corsham School and Arts College in Wiltshire.
Completed A-levels in art, photography, and textiles.
Did not attend university due to anxiety and career uncertainty.
Apprenticed at an interior design firm before launching her blog.
Self-taught in digital media, branding, and publishing.
Zoe Sugg’s Physical Appearance
| Feature | Description |
|---|---|
| Height | 5 ft 4 in (163 cm) |
| Weight | Approx. 52–55 kg (115–121 lbs) |
| Body Measurements | 35-25-36 inches (Bust-Waist-Hips) |
| Eye Color | Blue |
| Hair Color | Light Brown |
| Skin Tone | Fair |
| Body Type | Slim, Hourglass |
| Distinctive Features | Long shiny hair, blue eyes, soft facial features |
| Style Aesthetic | Feminine, cozy, modern |
| Dress Size | 4 (US) / 8 (UK) / 36 (EU) |
| Shoe Size | 5.5 (US) / 36 (EU) |
Zoe Sugg’s Viral Video
Zoe Sugg’s Daily Routine
Morning – Wakes early with her daughters, skincare, breakfast.
Late Morning – Content planning, filming, or editing.
Afternoon – Family walks, creative writing, or brand meetings.
Evening – Dinner, playtime with kids, reading.
Night – Skincare, journaling, and early bedtime.
Net Worth & Income Sources
Zoe Sugg’s estimated net worth is between $4–6 million as of 2025. Her income sources include:
- YouTube & Social Media – Ad revenue, sponsorships, affiliate marketing.
- Book Sales – Girl Online series, Cordially Invited, The Magpie Society.
- Product Lines – Zoella Beauty, Zoella Lifestyle.
- New Ventures – Co-founder of Template, a wellness platform.
- Brand Collaborations – With ColourPop, Feelunique, and more.
Zoe Sugg’s Awards
- Cosmopolitan Blog Award – Best Established Beauty Blog (2011)
- Teen Choice Award – Choice Web Star: Fashion/Beauty (2014)
- Nickelodeon Kids’ Choice Award – UK Favourite Vlogger (2015)
- Debrett’s 500 – Most Influential People in Britain (2015)
- Shorty Awards Finalist – YouTuber of the Year (2016)
Zoe Sugg’s Path to Success
Zoe began as an apprentice interior designer and launched her blog Zoella in 2009. Her blog’s popularity led to a YouTube channel, where she became one of the UK’s first digital stars. She expanded into publishing, beauty, and lifestyle products, and co-founded the wellness platform Template. Her openness about anxiety and motherhood has made her a relatable and enduring figure in digital media.
Zoe Sugg’s Hobbies & Interests
- Reading & Writing – Especially YA fiction and lifestyle essays.
- Interior Design – Loves decorating and home styling.
- Photography – Especially seasonal and lifestyle content.
- Baking & DIY – Shares festive recipes and crafts.
- Mental Health Advocacy – Supports anxiety awareness.
- Parenting – Enjoys documenting motherhood.
Interesting Facts About Zoe Sugg
- Broke UK records with her debut novel Girl Online.
- Has a wax figure at Madame Tussauds London.
- Was an extra in Harry Potter and the Sorcerer’s Stone.
- Co-founded A to Z Creatives talent agency.
- Launched Template in 2023 for wellness and productivity.
- Was one of the first influencers to attend VidCon and Comic Relief Bake Off.
- Her blog once received over 540 million visits.
Conclusion
Zoe Sugg’s journey from a small-town blogger to a global digital icon is a testament to the power of authenticity, creativity, and adaptability. Through her YouTube channel, bestselling books, and lifestyle brands, she has inspired millions to embrace their individuality and pursue their passions. Her openness about mental health, her evolution into motherhood, and her continued innovation in the wellness space reflect a woman who has grown with her audience while staying true to her roots. Whether she’s sharing cozy home content or launching a new venture, Zoe remains a relatable and influential voice in the ever-changing world of digital media.
Frequently Asked Questions (FAQs)
1. What is Zoe Sugg best known for?
Zoe Sugg is best known for her YouTube channel “Zoella,” where she shares beauty, fashion, and lifestyle content. She is also a bestselling author and founder of multiple brands.
2. When did Zoe Sugg start her career?
She began her career in 2009 by launching her blog “Zoella,” which quickly expanded into a successful YouTube channel.
3. What is Zoe Sugg’s real name?
Her full name is Zoe Elizabeth Sugg.
4. Is Zoe Sugg married?
She is not married but is engaged to fellow YouTuber Alfie Deyes. They’ve been together since 2012 and got engaged in 2023.
5. How many children does Zoe Sugg have?
Zoe has two daughters: Ottilie Rue, born in 2021, and Novie Nell, born in 2023.
6. What books has Zoe Sugg written?
She authored the Girl Online trilogy, Cordially Invited, and co-wrote The Magpie Society duology with Amy McCulloch.
7. What is Zoe Sugg’s net worth?
As of 2025, her estimated net worth is between $4 million and $6 million, earned through content creation, book sales, and brand ventures.
8. What brands has Zoe Sugg launched?
She launched Zoella Beauty, Zoella Lifestyle, and co-founded Template, a wellness and productivity platform.
9. Where does Zoe Sugg live?
She lives in Brighton, England, with her fiancé Alfie Deyes and their two daughters.
10. What is Zoe Sugg’s educational background?
She completed A-levels in art, photography, and textiles but did not attend university due to anxiety and career uncertainty.
11. What are Zoe Sugg’s hobbies?
Her hobbies include reading, writing, baking, photography, interior design, and spending time with her family.
12. Has Zoe Sugg won any awards?
Yes, she has received several awards including a Teen Choice Award, a Nickelodeon Kids’ Choice Award, and was listed in Debrett’s 500 Most Influential People in Britain.
13. What is Zoe Sugg’s height and appearance?
She is approximately 5 ft 4 in tall, with blue eyes, light brown hair, and a slim, hourglass figure.
14. Is Zoe Sugg still active on YouTube?
While she no longer posts as frequently as before, she remains active on YouTube and other platforms, focusing more on lifestyle, motherhood, and wellness content.
15. Where can I follow Zoe Sugg online?
You can follow her on Instagram (@zoesugg), YouTube (Zoe Sugg), TikTok (@zoesugg), and Facebook (Zoe Sugg).
