Introducing Our Publer Review
Publer stands out as a widely-used social media scheduling tool, but is it as impressive as it seems? This comprehensive review aims to answer that question.
Our journey begins with an introduction to Publer, followed by an in-depth exploration of its essential features, providing insights into their functionality. The review progresses to dissecting pricing details and unraveling the most noteworthy strengths and weaknesses of Publer.
To conclude, we offer our final assessment of Publer, helping you determine if it’s a worthy investment. Are you ready to dive in? Let’s embark on this review journey!
What is Publer?
Publer, often marketed as a ‘virtual social media superhero,’ essentially serves as comprehensive social media management software.
With a user base exceeding 240,000 social media managers, brands, and agencies, Publer empowers them to efficiently oversee their social media marketing campaigns and enhance their online presence.
At the core of the platform lies its social media scheduler, a robust tool that simplifies the scheduling of engaging posts across various social platforms, including Facebook, Instagram, LinkedIn, TikTok, and more. These posts can be easily organized in a visual content calendar using a user-friendly drag-and-drop interface. Publer then automates the publishing process, ensuring posts are released at specified dates and times.
The scheduler offers a suite of convenient features that aid users in maximizing their scheduling capabilities. Notable features include cross-platform customization, auto-scheduling through content queues, post recycling, comment scheduling, and more.
Beyond scheduling, Publer offers an array of additional tools designed to streamline campaign planning and management. Users can leverage built-in graphic design tools and integrations to create attention-grabbing visuals for their posts. In-depth analytics allow for performance tracking and strategic insights, such as ideal posting times. Features like approval workflows, comments, Workspaces, and customizable user roles promote organization and facilitate collaboration within teams.
What features does Publer offer?
Publer offers a range of features to help users effectively manage and schedule their social media content. Some of the key features include:
Social Media Scheduling: Users can schedule posts for multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.
Content Calendar: Publer provides a visual content calendar that allows users to plan and organize their posts. This helps maintain a consistent posting schedule.
Content Creation Tools: Users can create and edit posts directly within Publer. It supports various media types, such as text, images, videos, and links.
Queue Categories: Posts can be organized into different categories, making it easier to manage content for different aspects of a business or personal brand.
Bulk Scheduling: Users can schedule multiple posts at once using bulk scheduling, saving time when planning content.
Auto-Scheduler: Publer offers an Auto-Scheduler feature that optimizes posting times based on audience engagement patterns.
Collaboration: Teams can collaborate within Publer, with options for assigning roles and permissions to team members.
Hashtag Suggestions: Publer provides hashtag suggestions to increase the discoverability of posts.
URL Shortening: Long URLs can be shortened within the platform to save characters in posts.
Post Preview: Users can preview how posts will appear on different social media platforms before scheduling them.
Analytics: Publer offers detailed analytics and reporting to track post performance, engagement, and follower growth.
RSS Feeds: Users can import content from RSS feeds to automate the posting of blog articles or news updates.
Geo-Targeting: Posts can be targeted to specific geographic regions or locations.
Reply to Comments and Messages: Users can respond to comments and messages from different social media platforms within Publer.
Integration: Publer can be integrated with other tools and platforms, including Canva for graphic design and Bitly for link management.
Team Management: It supports team collaboration with options for adding team members and managing their roles.
Mobile App: There is a mobile app available for managing social media on the go.
These features collectively provide users with a comprehensive solution for social media management, from content creation and scheduling to analytics and collaboration. It’s a versatile tool for businesses, marketers, and individuals looking to optimize their social media presence.
How much does Publer cost?
Publer offers three pricing plans: Free, Professional, and Business.
Free Plan:
The free plan allows you to connect and schedule posts for up to 3 social accounts from any of the supported social accounts (except Twitter). It also includes some advanced features, such as auto-scheduling, link shortening, and post preview. However, there are some limitations, such as a 24-hour post history and a limit of 10 scheduled posts at once per social account.
Professional Plan:
The Professional plan starts at $12 per month for 3 social accounts and includes all of the features of the free plan, plus:
- Unlimited scheduled posts
- Unlimited post history
- AI Assist
- Team collaboration
- Social listening
Business Plan:
The Business plan starts at $21 per month for 3 social accounts and includes all of the features of the Professional plan, plus:
- Custom branding
- Integrations
- Priority support
Additional social accounts and team members can be added to any plan for an additional fee.
Publer’s pros and cons
Here are some of the potential pros and cons of using Publer:
Pros:
- Scheduling and Automation: Publer allows users to schedule and automate their social media posts across multiple platforms, saving time and effort.
- Multi-Platform Management: You can manage multiple social media accounts and profiles from a single dashboard, streamlining your social media marketing efforts.
- Content Calendar: Publer offers a content calendar view, making it easier to plan and visualize your social media content schedule.
- Post Customization: Users can customize posts with various media types, including images, videos, and GIFs. You can also add hashtags and emojis.
- Collaboration: The platform supports collaboration with team members or clients, making it suitable for agencies and businesses with multiple stakeholders.
- URL Shortening: Publer provides URL shortening services, which can be useful for tracking and analytics.
Cons:
- Pricing: Depending on your needs and budget, the pricing for Publer’s plans may be a bit high for individual users or small businesses.
- Learning Curve: While Publer aims to be user-friendly, there may still be a learning curve, particularly for users new to social media management and scheduling tools.
- Feature Set: Some users might find that Publer’s feature set is not as extensive as some other social media management platforms.
- Limited Social Networks: Publer primarily focuses on major social networks, and it may not offer integrations with less popular or niche platforms.
- Dependency on Third-Party Platforms: The functionality of social media scheduling tools like Publer can be affected by changes in the APIs or policies of the social networks they integrate with.
- Customer Support: The quality of customer support can vary with software providers, so it’s important to check current user reviews for feedback on their support services.
Publer alternatives
Here are some Publer alternatives to consider:
- Sprout Social: Sprout Social is a comprehensive social media management platform that offers a wide range of features, including post scheduling, analytics, collaboration, and reporting. It is a good choice for businesses of all sizes, especially those with complex social media needs.
- Loomly: Loomly is another popular social media management platform that offers a wide range of features, including post scheduling, analytics, collaboration, and approval workflows. It is a good choice for businesses of all sizes, especially those that need a highly customizable platform.
- Buffer: Buffer is a simple but effective social media management platform that allows users to schedule posts, track analytics, and collaborate with team members. It is a good choice for small businesses and individuals who are looking for an easy-to-use platform.
- Later: Later is a social media management platform that is specifically designed for Instagram. It allows users to schedule posts, preview posts before publishing, and track analytics. It is a good choice for businesses and individuals who are looking for a platform that is tailored to Instagram.
- SocialPilot: SocialPilot is a social media management platform that offers a wide range of features, including post scheduling, analytics, collaboration, and reporting. It is a good choice for businesses of all sizes, especially those that need a platform that can manage a large number of social media accounts.
Final thoughts on Publer
To wrap up our extensive review of Publer, let’s deliver our final verdict.
Publer stands as a dependable social media scheduler with numerous strengths in its favor. Its user-friendly design and straightforward functionality make it an excellent choice, particularly for individuals who are new to social media management. With a generous free plan and cost-effective paid options, Publer caters to a wide user base.
Moreover, the platform’s features for team collaboration and the implementation of Workspaces render it equally appealing for brands and agencies. Publer’s integration with AI image and text generators, alongside its broad spectrum of design tools and media libraries, further enhances its capabilities.
Nonetheless, it’s worth noting that Publer lacks certain critical features, such as a unified inbox and social listening capabilities. Therefore, if you seek an all-in-one social media management solution, Publer may not align with your needs. However, if your primary focus is social media scheduling, Publer represents a strong choice.
Don’t hesitate to click the button below to initiate a free trial of Publer and experience its features firsthand.
Good luck!
