Introduction
Nikkie de Jager, widely known as NikkieTutorials, is a Dutch makeup artist, beauty vlogger, and digital entrepreneur whose influence has reshaped the global beauty landscape. Born on March 2, 1994, in Wageningen, Netherlands, she began her journey into makeup at just 14 years old, inspired by MTV’s The Hills and the glam looks of Lauren Conrad. What started as a hobby quickly evolved into a passion, leading her to upload tutorials on YouTube using her mother’s digital camera. Over time, her channel grew into one of the most-watched beauty platforms in the world, boasting over 14 million subscribers and nearly 2 billion views.
Her breakout moment came in 2015 with the viral video “The Power of Makeup,” where she applied makeup to only half of her face to challenge beauty standards and celebrate self-expression. The video sparked a worldwide movement against makeup shaming and positioned Nikkie as a fearless advocate for creativity and confidence. Since then, she’s collaborated with top-tier brands like Marc Jacobs Beauty, Maybelline, and Lady Gaga’s Haus Laboratories, and launched her own cosmetics line, Nimya, in 2021. Her artistry, authenticity, and bold personality have earned her accolades including the Shorty Award for YouTube Guru and the Teen Choice Award for Fashion/Beauty Web Star.
In January 2020, Nikkie made headlines with her deeply personal video “I’m Coming Out,” where she revealed she is a transgender woman. Her courage in sharing her truth, especially in the face of blackmail threats, was met with overwhelming support and admiration. That same year, she became the first transgender host of the Eurovision Song Contest, further cementing her role as a trailblazer in both beauty and representation. Today, Nikkie continues to inspire millions with her message of self-love, inclusivity, and unapologetic glam — proving that makeup is not just a tool for transformation, but a celebration of identity.
Who is Nikkie de Jager?
Nikkie de Jager, professionally known as NikkieTutorials, is a Dutch makeup artist, beauty vlogger, and digital creator who rose to global fame through her transformative makeup tutorials on YouTube. She began her channel in 2008 at just 14 years old, inspired by the glam looks of MTV’s The Hills. Her breakout moment came in 2015 with the viral video “The Power of Makeup,” which challenged beauty norms and sparked a worldwide movement against makeup shaming. With over 14 million subscribers and collaborations with brands like Marc Jacobs Beauty, Maybelline, and Lady Gaga’s Haus Labs, Nikkie has become one of the most influential figures in the beauty industry.
Beyond her artistry, Nikkie is celebrated for her authenticity and advocacy. In January 2020, she publicly came out as a transgender woman in a heartfelt video, earning widespread support and admiration. That same year, she became the first openly transgender host of the Eurovision Song Contest, marking a historic moment for representation. Her brand, Nimya, launched in 2021, reflects her bold style and commitment to quality. Through her content, public speaking, and personal journey, Nikkie continues to inspire millions with her message of self-love, empowerment, and unapologetic glam.
Nikkie de Jager – Wiki
Biography of Nikkie de Jager
Nikkie de Jager, professionally known as NikkieTutorials, is a Dutch makeup artist, beauty vlogger, and digital entrepreneur who has redefined the global beauty landscape through her transformative tutorials and unapologetic authenticity. Born on March 2, 1994, in Wageningen, Netherlands, Nikkie discovered her passion for makeup at the age of 14 after binge-watching MTV’s The Hills. Inspired by Lauren Conrad’s iconic eyeliner, she began experimenting with makeup and soon uploaded her first YouTube video using her mother’s camera. What started as a teenage hobby quickly evolved into a full-fledged career, with her channel becoming the most-watched beauty platform in the Netherlands and eventually one of the most influential globally.
Her breakthrough came in 2015 with the viral video “The Power of Makeup,” where she applied cosmetics to only half of her face to challenge the stigma that makeup hides insecurity. The video sparked a worldwide movement against makeup shaming and positioned Nikkie as a fearless advocate for self-expression. Over the years, she collaborated with top-tier brands like Marc Jacobs Beauty, Maybelline, and Lady Gaga’s Haus Laboratories, and launched her own cosmetics brand, Nimya, in 2021. Her artistry, charisma, and bold glam style have earned her accolades including the Shorty Award for YouTube Guru, Teen Choice Award, and multiple American Influencer Awards.
In January 2020, Nikkie made headlines with her deeply personal video “I’m Coming Out,” where she revealed she is a transgender woman. The video, prompted by blackmail threats, was met with overwhelming support and admiration, further solidifying her role as a trailblazer in both beauty and representation. That same year, she became the first transgender host of the Eurovision Song Contest, marking a historic moment for inclusivity on one of Europe’s largest stages. Her courage and transparency have inspired millions, making her not just a beauty icon but a symbol of resilience and empowerment.
Today, Nikkie continues to influence the beauty industry with her tutorials, product launches, and advocacy work. Her YouTube channel boasts over 14 million subscribers, and her brand Nimya reflects her commitment to quality, creativity, and bold self-expression. Whether she’s collaborating with celebrities like Kim Kardashian and Lady Gaga, hosting international events, or sharing her personal journey, Nikkie remains a powerful voice in digital culture. Her legacy is one of transformation — not just through makeup, but through the fearless celebration of identity and authenticity.
🌐 Nikkie de Jager – Social Media Accounts
Childhood & Background of Nikkie de Jager
Birth & Family Origins
- Born on March 2, 1994, in Wageningen, Gelderland, Netherlands.
- Mother: Saskia Spee, a beautician and owner of Het Cosmeticahuis (Dutch cosmetics company).
- Stepfather: Jeroen Spee.
- Siblings: One biological brother (Emile de Jager) and two stepbrothers (Ravi Spee and Mikai Spee, who passed away in 2018 due to cancer).
Early Childhood Environment
- After her parents’ separation, moved with her mother to Uden, a town in North Brabant.
- Grew up in a creative and supportive household.
- Exposure to her mother’s beauty business helped spark Nikkie’s fascination with cosmetics early on.
First Encounter with Makeup
- At age 14, binge-watched MTV’s The Hills, which inspired her love for makeup.
- Especially drawn to Lauren Conrad’s eyeliner looks.
- Began recreating TV glam styles using beginner tools and YouTube tutorials.
YouTube Beginnings
- Started uploading makeup videos to YouTube in 2008 using her mom’s digital camera.
- First video titled: “Makeup Tutorial; My First Official Look for YT.”
- Gained attention from early viewers, which motivated her to continue weekly uploads.
Early Education & Mentorship
- Enrolled in B Academy (Amsterdam) for formal makeup training in 2010.
- Studied under expert Pascale Tesser.
- Joined Colourfool Agency in 2011 and worked on Dutch TV programs like Holland’s & Benelux’s Next Top Model.
Freelance Transition
- Left Colourfool Agency in 2014 to become a freelance makeup artist.
- Worked with magazines like Marie Claire, Linda, Talkies, and Fashionista.
- Earned early global attention when Rihanna selected a photo of Nikkie’s lips for her Twitter header.
👨👩👧 Family Background of Nikkie de Jager
Mother – Saskia Spee
- A professional beautician and entrepreneur.
- Owner of Het Cosmeticahuis, a Dutch cosmetics company.
- Played a pivotal role in nurturing Nikkie’s interest in makeup.
- Has appeared in Nikkie’s YouTube videos and social media posts.
- Known for her supportive and creative influence throughout Nikkie’s early career.
Stepfather – Jeroen Spee
- Married to Saskia Spee.
- Helped raise Nikkie and her siblings in Uden, Netherlands.
- Maintains a private life but is acknowledged in family tributes and public mentions.
Biological Father
- Not publicly named or involved in Nikkie’s digital presence.
- Nikkie moved with her mother after her parents’ separation.
Siblings
- Emile de Jager – Nikkie’s biological brother.
- Ravi Spee – Stepfather’s son and Nikkie’s stepbrother.
- Mikai Spee – Youngest stepbrother, passed away in 2018 due to lymphatic cancer.
- Nikkie has spoken emotionally about Mikai’s passing and dedicated tributes to him online.
Family Dynamics
- Nikkie grew up in a blended household with strong maternal support.
- Her mother’s beauty business exposed her to cosmetics from a young age.
- The family relocated to Uden, where Nikkie began her YouTube journey.
- Despite personal losses and challenges, her family remains a central pillar in her life.
💞 Relationships of Nikkie de Jager
Dylan Drossaers – Husband
- Nikkie began dating Dylan Drossaers in 2018, marking the start of a deeply supportive and private relationship.
- Dylan is a Dutch content creator and social media personality who occasionally appears in Nikkie’s videos.
- The couple got engaged in August 2019 during a romantic vacation in Italy.
- On September 6, 2022, they officially tied the knot in an intimate ceremony surrounded by close friends and family.
- Nikkie took Dylan’s surname after marriage, becoming Nikkie de Jager-Drossaers.
- Dylan is known for his quiet strength and unwavering support, especially during Nikkie’s public coming-out journey.
Relationship Dynamics
- Their relationship has been described as grounded, respectful, and emotionally resilient.
- Dylan was fully aware of Nikkie’s transgender identity before their engagement and embraced her truth with love and understanding.
- Nikkie has publicly praised Dylan for being her “rock” during difficult times, including her coming-out video and the robbery incident in 2020.
- The couple maintains a balance between privacy and public presence, occasionally sharing glimpses of their life together on social media.
Past Relationships
- Before Dylan, Nikkie was reportedly in a relationship with Rick Smit around 2013, though she has kept details of that relationship private.
- After that breakup, Nikkie chose to keep her romantic life out of the spotlight until her relationship with Dylan became more public.
Public Support & Milestones
- Fans have consistently supported Nikkie and Dylan’s relationship, especially during key milestones like their engagement, wedding, and Nikkie’s coming-out video.
- Their love story is often cited as a symbol of acceptance, trust, and modern partnership in the influencer world.
Physical Appearance of Nikkie de Jager
| Feature | Details |
|---|---|
| Height | 6 feet 2 inches (1.89 meters) |
| Weight | Approx. 92 kg (203 lbs) |
| Body Measurements | 44-34-40 inches |
| Build | Curvy and tall |
| Eye Color | Marble dark blue |
| Hair Color | Long, shiny blonde |
| Skin Type | Normal |
| Hair Type | Wavy |
| Dress Size | US 6 |
| Shoe Size | US 11 |
| Distinctive Features | High cheekbones, bold glam style, expressive eyes |
| Tattoos | “Always” tattoo on left shoulder; additional tattoos on arms |
| Makeup Style | Full glam, bold eyeshadow, contouring, and signature eyeliner |
| Fashion Preferences | Statement pieces, floral crowns (e.g., Met Gala 2021), vibrant color palettes |
Nikkie de Jager Viral Video
🎓 Educational Background of Nikkie de Jager
1. Early Learning & Self-Taught Skills
- Nikkie’s passion for makeup began at age 14, sparked by watching MTV’s The Hills.
- She taught herself basic techniques by watching YouTube tutorials and experimenting with drugstore products.
- Her early videos showcased her growing skills, even before formal training.
2. B Academy – Amsterdam
- In 2010, Nikkie enrolled in a professional makeup course at B Academy, a prestigious beauty school in Amsterdam.
- She studied under Pascale Tesser, a renowned Dutch makeup artist and educator.
- The course focused on editorial, runway, and television makeup techniques.
- She also completed the Hair on Set: Level 1 Course, expanding her expertise in hairstyling.
3. WE-R Agency’s Hair School
- In 2013, Nikkie pursued advanced hairstyling education at WE-R Agency’s Hair School.
- This training helped her master on-set hair techniques for fashion shoots and television.
- It complemented her makeup artistry and allowed her to work as a full-service beauty professional.
4. Colourfool Agency Experience
- After completing her education, she joined Colourfool Agency in 2011, working on Dutch TV shows like Holland’s & Benelux’s Next Top Model, Miljoenenjacht, and The Face.
- This hands-on experience was a critical part of her professional development.
- She left the agency in 2014 to become a freelance makeup artist.
5. Ongoing Learning & Industry Exposure
- Nikkie continues to refine her skills through collaborations, product development, and global brand partnerships.
- Her role as Global Beauty Adviser for Marc Jacobs Beauty in 2019 involved contributing to product innovation and content strategy.
- She’s also learned from working with celebrities like Lady Gaga, Kim Kardashian, and Snoop Dogg, adapting her artistry to diverse styles and personalities.
🕒 Daily Routine of Nikkie de Jager
Morning Rituals
Wake-Up Time: Around 8:00 AM
Hydration First: Starts her day with a large glass of water to stay hydrated.
Skincare Prep:
Cleanses her face thoroughly
Applies toner to prep the skin
Uses 2+ serums for hydration and glow
Moisturizes with her own brand Nimya products
Finishes with lip balm — she never skips this step
Quick Beauty Fix:
Curls her lashes using a warmed eyelash curler
Applies concealer to brighten under-eyes
Adds gloss (often Marc Jacobs Cream & Sugar) for a polished look
Breakfast:
Typically includes egg whites, avocado toast, or a blueberry smoothie
Midday Activities
Filming & Editing:
Shoots makeup tutorials or brand content in her home studio
Uses natural light and high-end equipment for crisp visuals
Edits videos herself or with a small team
Meetings & Collaborations:
Connects with brand partners (e.g., Nimya, Marc Jacobs Beauty)
Reviews product development and marketing strategies
Lunch:
Grilled tuna or veggie curry with brown rice
Keeps meals light but protein-rich
Afternoon Wellness & Workouts
Workout Routine:
Strength training 3–4 times a week (planks, squats, lunges)
Cardio sessions on Fridays (high knees, kettlebell swings, plank get-ups)
Pilates for core and flexibility (side bends, leg circles, swan dives)
Snacks:
Fresh fruits, nuts, and seeds to maintain energy
Creative Planning:
Brainstorms new video ideas
Engages with fans on Instagram and TikTok
Evening Wind-Down
Dinner:
Barbecued salmon with mixed greens
Avoids heavy carbs and sugars
Skincare Routine:
Double cleanse
Applies salicylic acid if blemishes appear
Uses moisturizers and oils (like Marula oil) for overnight hydration
Relaxation:
Watches Netflix or beauty content
Journals or reflects on the day
Bedtime: Around 11:30 PM
🏆 Awards & Recognition of Nikkie de Jager
Shorty Awards
- 2017 – YouTube Guru — 🏆 Won Recognized for her excellence in beauty content and influence on YouTube.
Teen Choice Awards
- 2017 – Choice Web Star: Fashion/Beauty — 🏆 Won
- 2018 – Choice Fashion/Beauty Web Star — Nominated
- 2019 – Choice Fashion/Beauty Web Star — Nominated Celebrated for her popularity and style among teen audiences.
American Influencer Awards
- 2017–2020 – International Makeup Influencer of the Year — 🏆 Multiple Wins Honored for her global impact and artistry in makeup.
Streamy Awards
- 2019 – Branded Content: Video — 🏆 Won For her collaboration with Marc Jacobs Beauty x Snoop Dogg
- 2021–2023 – Beauty Category — Nominated Although nominated three years in a row, she did not win in these years.
E! People’s Choice Awards
- 2018 – The Beauty Influencer of the Year — Nominated
- 2019 – The Beauty Influencer of the Year — Nominated
- 2020 – The Beauty Influencer of the Year — Nominated Acknowledged for her consistent presence and influence in pop culture.
CelebMix Awards
- 2020 – Social Media Star — 🏆 Won Recognized for her digital reach and positive impact online.
Nickelodeon Kids’ Choice Awards
- 2021 – Favorite Star – Netherlands — 🏆 Won Celebrated by younger audiences for her creativity and authenticity.
🚀 Path to Success of Nikkie de Jager
1. Humble Beginnings
Nikkie’s journey began in 2008, when she was just 14 years old, filming makeup tutorials in her bedroom using her mother’s digital camera. Inspired by MTV’s The Hills, she became obsessed with recreating the glam looks of Lauren Conrad and Heidi Montag. Her first video, uploaded to YouTube, received only a handful of views — but it sparked a passion that would soon evolve into a global career.
2. Skill Development & Education
After two years of self-taught experimentation, Nikkie enrolled in B Academy in Amsterdam to pursue formal training in makeup artistry. She later joined Colourfool Agency in 2011, gaining hands-on experience working on Dutch television shows and fashion shoots. By 2013, she was the head makeup artist for I Can Make You a Supermodel. In 2014, she transitioned to freelance work, allowing her to take full creative control of her brand.
3. Viral Breakthrough
In 2015, Nikkie uploaded “The Power of Makeup”, a video that showcased half her face with makeup and half without. The video went viral, earning tens of millions of views and sparking a global conversation about beauty standards and makeup shaming This moment catapulted her into the spotlight and solidified her reputation as a fearless and authentic voice in the beauty community.
4. Brand Collaborations & Recognition
Following her viral success, Nikkie collaborated with major beauty brands including Too Faced, OFRA Cosmetics, Maybelline, and Marc Jacobs Beauty. In 2019, she was appointed Global Beauty Adviser for Marc Jacobs, contributing to product development and global campaigns She also partnered with Lady Gaga’s Haus Laboratories, showcasing her versatility and influence.
5. Personal Courage & Advocacy
In January 2020, Nikkie came out as a transgender woman in a heartfelt video titled “I’m Coming Out”. Despite being blackmailed, she chose to share her truth on her own terms, earning widespread admiration and supportHer openness transformed her platform into a space for empowerment, inclusivity, and LGBTQ+ advocacy.
6. Hosting & Global Impact
Later in 2020, Nikkie was announced as a UN Goodwill Ambassador, and in 2021, she became the first transgender host of the Eurovision Song Contest, marking a historic moment for representation. Her role extended beyond beauty, positioning her as a cultural icon and advocate for diversity.
7. Entrepreneurial Leap
After three years of development, Nikkie launched her own cosmetics brand, Nimya, in September 2021. The brand debuted with a moisturizer/primer hybrid, setting spray, glow serum, and cooling ice stick — all designed to reflect her signature glam style. Nimya quickly gained traction for its bold packaging and high-performance formulas.
8. Continued Evolution
From guest judging on Drag Race Holland and Glow Up to speaking at global events, Nikkie continues to evolve her brand and influence. Her ability to stay relevant while remaining authentic has made her a role model for millions. She’s not just a beauty guru — she’s a symbol of resilience, creativity, and fearless self-expression.
🎨 Hobbies & Interests of Nikkie de Jager
- 💄 Makeup Artistry – Her lifelong passion; she experiments with bold glam, editorial looks, and avant-garde styles.
- 📸 Content Creation – Loves filming tutorials, challenges, and collaborations for YouTube and TikTok.
- 🧴 Skincare Exploration – Enjoys testing new skincare products and developing formulas for her brand Nimya.
- 🎬 Celebrity Collaborations – Has worked with Lady Gaga, Kim Kardashian, and Snoop Dogg; she enjoys learning from their glam routines.
- 🛍️ Fashion Styling – Known for her statement outfits and Met Gala-worthy looks; she enjoys curating bold fashion pieces.
- 🧠 Product Development – Passionate about creating high-performance beauty products with unique textures and packaging.
- 🧘♀️ Wellness & Self-Care – Practices journaling, mindfulness, and skincare rituals to stay grounded.
- 🏋️♀️ Fitness Training – Incorporates strength training, Pilates, and cardio into her weekly routine.
- 🎧 Music & Pop Culture – Enjoys listening to pop, EDM, and glam rock; often references music trends in her videos.
- 🏳️🌈 LGBTQ+ Advocacy – Actively supports transgender rights and inclusivity through her platform.
- 🐶 Pet Lover – Has expressed love for dogs and often shares pet-related content.
- ✈️ Travel & Glam Shoots – Loves traveling for brand campaigns, events, and scenic photo shoots.
- 🎭 TV & Reality Shows – Enjoys watching RuPaul’s Drag Race, Eurovision, and Dutch reality TV.
- 🖌️ Creative Design – Passionate about packaging aesthetics and visual branding for her products.
- 🍳 Cooking & Home Life – Occasionally shares glimpses of her home-cooked meals and cozy routines.
Interesting Facts About Nikkie de Jager
- 🎥 Started YouTube at 14 – Her first video was filmed using her mother’s digital camera in 2008.
- 💄 Viral Fame from “The Power of Makeup” – This 2015 video sparked a global movement against makeup shaming.
- 🧬 Transgender Trailblazer – Came out as a transgender woman in 2020, inspiring millions with her courage.
- 🧖♀️ Created Nimya After 3 Years of Development – Her brand launched in 2021 with skincare-meets-makeup hybrids.
- 🐾 Loves Dogs – She’s a proud pet lover and often shares dog-related content on social media.
- 🎤 First Transgender Eurovision Host – Co-hosted the 2021 contest, making history in European broadcasting.
- 💍 Did Her Own Wedding Makeup – For her 2022 wedding to Dylan Drossaers, she created her bridal glam herself.
- 🧊 Invented a Mini Fan for Makeup – Nimya’s launch included a branded fan to help set makeup faster.
- 🎭 Won “Wie is de Mol?” Anniversary Season – She returned to the Dutch reality show in 2020 and won.
- 🧴 Obsessed with Skincare Layers – Her routine includes multiple serums, toners, and moisturizers daily.
- 🎨 Rihanna Used Her Lip Photo as Twitter Header – A photo from Nikkie’s MAC review was selected by Rihanna herself.
- 🧠 Self-Taught Before Formal Training – She learned makeup through YouTube before attending B Academy.
- 🧳 Loves Traveling for Glam Shoots – Frequently travels for brand campaigns and international events.
- 🧘♀️ Practices Mindfulness & Journaling – Uses these tools to stay grounded and reflect on her journey.
- 📺 Called Out Ellen DeGeneres – After appearing on her show, Nikkie revealed she was treated coldly and unfairly.
💰 Net Worth & Income Sources of Nikkie de Jager
As of 2025, Nikkie de Jager — professionally known as NikkieTutorials — has an estimated net worth of $6 to $6.5 million, according to multiple sources. Her financial success stems from a diverse portfolio of revenue streams built over more than a decade in the beauty and digital content industries.
🧾 Primary Income Sources
| Source | Details |
|---|---|
| YouTube Ad Revenue | Her channel has over 1.9 billion views and 14.5M+ subscribers. Estimated to earn up to $71.4K/month and $857K/year from ads. |
| Brand Collaborations | Worked with Marc Jacobs Beauty, Maybelline, Too Faced, OFRA Cosmetics, and Lady Gaga’s Haus Labs. These deals include sponsored content, product launches, and campaign appearances. |
| Cosmetic Brand – Nimya | Launched in 2021, Nimya includes skincare and makeup products. Revenue comes from direct sales, retail partnerships, and global distribution. |
| Merchandise & Licensing | Sells branded merchandise and accessories through her website and social platforms. |
| TV & Event Hosting | Hosted Eurovision Song Contest 2021, appeared on Drag Race Holland, Glow Up, and Dutch reality shows. These gigs contribute to her income via appearance fees and sponsorships. |
| Social Media Sponsorships | With over 19M Instagram followers and millions across TikTok and Twitter, she earns from paid posts, affiliate links, and brand ambassadorships. |
| Product Development Consulting | Served as Global Beauty Adviser for Marc Jacobs Beauty, contributing to product innovation and strategy. |
Conclusion
Nikkie de Jager’s journey from a teenage makeup enthusiast in her bedroom to a globally celebrated beauty icon is a testament to the power of authenticity, resilience, and creativity. Her viral video “The Power of Makeup” didn’t just showcase her artistry — it sparked a cultural shift, encouraging millions to embrace makeup as a form of self-expression rather than concealment. Through her bold tutorials, brand collaborations, and fearless storytelling, Nikkie has built a legacy that transcends beauty trends.
Her coming-out moment in 2020 marked a pivotal chapter, transforming her platform into a beacon of empowerment and inclusivity. By sharing her truth as a transgender woman, she not only inspired her audience but also challenged the beauty industry to be more diverse and accepting. Hosting Eurovision, launching her brand Nimya, and winning numerous awards are just milestones in a career defined by passion and purpose.
Today, NikkieTutorials stands as more than a YouTube sensation — she’s a role model, entrepreneur, and advocate who continues to redefine what it means to be beautiful. Her message is clear: makeup is for everyone, and true beauty lies in being unapologetically yourself.
Frequently Asked Questions (FAQs) About Nikkie de Jager
1. How did Nikkie de Jager become famous?
Nikkie rose to global fame in 2015 after uploading her viral YouTube video “The Power of Makeup.” In the video, she applied makeup to only half of her face to challenge beauty standards and celebrate self-expression. The concept resonated worldwide, sparking a movement against makeup shaming and catapulting her into the spotlight as a fearless beauty influencer.
2. What is NikkieTutorials’ real name?
Her real name is Nikkie de Jager-Drossaers, though she is professionally known as NikkieTutorials. After marrying Dylan Drossaers in 2022, she adopted his surname and now uses her full name in formal settings.
3. Is Nikkie de Jager transgender?
Yes, Nikkie publicly came out as a transgender woman in January 2020 through a heartfelt YouTube video titled “I’m Coming Out.” She revealed that she began transitioning in her teens and chose to share her story after facing blackmail threats. Her courage was widely praised and inspired millions.
4. Who is Nikkie de Jager married to?
Nikkie is married to Dylan Drossaers, a Dutch content creator. The couple got engaged in 2019 during a vacation in Italy and tied the knot on September 6, 2022, in a private ceremony. Dylan has been a supportive partner throughout Nikkie’s public journey.
5. What is Nikkie’s height?
Nikkie stands at an impressive 6 feet 2 inches (1.89 meters) tall, which makes her one of the tallest beauty influencers in the industry. Her height is often mentioned in interviews and fan discussions.
6. What is Nikkie’s cosmetic brand?
Nikkie launched her own beauty brand called Nimya in September 2021. The brand features skincare-meets-makeup hybrids like moisturizers, glow serums, setting sprays, and a signature mini fan. Nimya reflects her bold glam style and commitment to high-performance formulas.
7. How many subscribers does NikkieTutorials have?
As of 2025, her YouTube channel NikkieTutorials has over 14.5 million subscribers and more than 1.9 billion views, making it one of the most successful beauty channels globally.
8. What awards has Nikkie won?
Nikkie has won several prestigious awards, including the Shorty Award for YouTube Guru, Teen Choice Award for Fashion/Beauty Web Star, and multiple American Influencer Awards. She was also named a UN Goodwill Ambassador in 2020.
9. What is Nikkie’s net worth?
Her estimated net worth is between $6 to $6.5 million as of 2025. She earns through YouTube ad revenue, brand collaborations, product sales from Nimya, social media sponsorships, and television appearances.
10. What languages does Nikkie speak?
Nikkie is fluent in Dutch and English, which allows her to connect with a global audience. She often switches between languages in her videos and interviews.
11. Has Nikkie appeared on television?
Yes, she has hosted and appeared on several shows including Eurovision Song Contest 2021, Drag Race Holland, Glow Up, and Dutch reality shows like Wie is de Mol?, which she won in 2020.
12. What was the controversy with Too Faced Cosmetics?
In 2016, Nikkie collaborated with Too Faced Cosmetics on a product line inspired by The Power of Makeup. Later, she revealed that she was underpaid and that the brand allegedly altered the product quality without her consent. She addressed the issue publicly in 2019, calling the experience a learning moment.
13. What happened during her appearance on The Ellen Show?
After coming out, Nikkie appeared on The Ellen DeGeneres Show. She later stated in a Dutch interview that she was treated coldly and differently from other guests, sparking discussions about inclusivity and respect in media environments.
14. Was Nikkie ever robbed?
Yes, in August 2020, Nikkie and her husband Dylan were robbed at gunpoint in their home in Uden, Netherlands. The incident was traumatic, but they both recovered safely. Dutch police launched an investigation and made arrests in connection with the case.
15. What is Nikkie’s message to her fans?
Nikkie’s core message is one of self-love, authenticity, and empowerment. She encourages fans to embrace makeup as a creative tool and to live unapologetically. Her journey as a transgender woman and beauty entrepreneur continues to inspire millions around the world.
