Julie Sariñana, widely recognized by her blog name Sincerely Jules, is a Mexican-American fashion blogger, entrepreneur, and influencer who has captivated millions with her effortless style and inspirational lifestyle content. Her journey from a college fashion student to a globally admired digital tastemaker exemplifies the power of creativity, consistency, and authenticity. With her minimal yet chic fashion sense and a positive approach to life, she has built a brand that resonates with audiences across the globe.
Starting her blog in 2009, Julie used Sincerely Jules as an outlet to express her fashion perspective, curate travel inspiration, and connect with like-minded individuals. What began as a personal journal quickly evolved into a leading style destination, followed by fashion lovers, brands, and creatives. Her authentic voice and eye for aesthetics set her apart in an increasingly saturated industry, earning her not only loyal fans but also major brand collaborations and media attention.
Image Credit : Hola
Beyond blogging, Julie is also the founder of the successful clothing line Sincerely Jules, turning her fashion vision into wearable expressions of her brand. She travels the world sharing style tips, promoting her designs, and capturing dreamy visual content that blends culture, travel, and fashion. Julie Sariñana’s story is one of passion turned profession, a true example of how digital storytelling can lead to global influence and entrepreneurial success.
Who is Julie Sariñana?
Julie Sariñana is a renowned Mexican-American fashion blogger, entrepreneur, and digital influencer best known for her lifestyle blog, Sincerely Jules. She rose to prominence in the fashion industry by sharing her personal style, travel adventures, and creative inspirations through beautifully curated content on social media and her blog. Julie has successfully transformed her passion for fashion into a thriving business empire, which includes a popular clothing line and numerous global brand collaborations.
Image Credit : Magwikly
With a natural flair for fashion and storytelling, Julie has established herself as a trendsetter and role model for aspiring content creators and fashion enthusiasts. Her ability to blend simplicity with elegance in her style has made her a favorite among fans and fashion brands alike. Today, she is not just a blogger but a style icon and businesswoman who has built an influential brand from the ground up.
Fashion Institute of Design & Merchandising (FIDM), Los Angeles
Marital Status
In a relationship
Boyfriend
Kevin Lunde (photographer)
Languages Known
English, Spanish
Height
5 feet 3 inches (160 cm)
Weight
Approx. 52 kg (115 lbs)
Zodiac Sign
Capricorn
Religion
Christianity
Net Worth
Estimated $5–7 million (2025)
Social Media Presence
Instagram, Pinterest, YouTube, Blog
Julie Sariñana Biography
Julie Sariñana, also known online as “Sincerely Jules,” is a renowned fashion blogger, entrepreneur, and creative director who has made a significant mark in the lifestyle and fashion space. Originally from Durango, Mexico, and raised in Los Angeles, Julie’s journey began with a deep-rooted love for personal style and self-expression. In 2009, she launched her now-famous blog “Sincerely, Jules,” which quickly became a go-to destination for fashion inspiration, style tips, and visual storytelling. Her blend of laid-back California cool and chic global fashion has resonated with millions around the world.
Julie’s rise to fame was organic and built on consistency, authenticity, and creativity. With her background in fashion design and merchandising, she carved out a niche for herself by showcasing not just outfits, but a whole lifestyle — one that’s aspirational yet relatable. Her personal blog evolved into a full-fledged brand, and she eventually launched her own clothing line, also under the “Sincerely Jules” name. Her brand reflects her personal style: effortless, versatile, and inspiring.
Image Credit : Hollywood Reporter
Over the years, Julie has collaborated with prestigious fashion houses and lifestyle brands, making her a prominent influencer in the fashion industry. She’s been featured in publications like Elle, Vogue, and Glamour, and her Instagram account boasts millions of followers who admire her curated content and wanderlust-driven posts. Whether she’s styling a casual outfit, exploring exotic locations, or sharing wellness routines, Julie Sariñana continues to inspire a generation that values both fashion and authenticity.
Today, Julie stands as a powerful Latina voice in the fashion world, admired not just for her aesthetic but for her work ethic, humility, and entrepreneurial spirit. From a personal blog to a fashion empire, her journey is a testament to turning passion into a lasting legacy.
Julie Sariñana was born on January 9, 1986, in Durango, Mexico, before her family eventually settled in Los Angeles, California. Growing up in a culturally rich Mexican-American household, Julie was deeply influenced by her heritage, which later became an integral part of her fashion identity. As the youngest among five siblings, she often looked up to her older sisters for style inspiration and creative influence.
From a young age, Julie displayed a strong sense of personal style and a love for visual storytelling. Her early exposure to different textures, colors, and patterns—especially traditional Mexican designs—sparked her imagination. Whether it was sketching outfits or helping her sisters with their clothing choices, fashion always played a big role in her everyday life.
Her parents, while not involved in the fashion industry themselves, supported Julie’s creative side. They encouraged her to follow her passion, and that unwavering support helped her grow confidently into her artistic pursuits. This emotional foundation was vital in shaping Julie’s ambition and future success.
Julie also found herself drawn to the California lifestyle, which balanced laid-back beach vibes with high-fashion city influence. This duality later became a major trademark of her personal brand. Her upbringing in Los Angeles exposed her to diverse cultures, music, art, and urban fashion—all of which laid the groundwork for her eclectic and authentic sense of style.
By the time she reached her teenage years, Julie knew she wanted a career that allowed her to express herself creatively. Fueled by her multicultural background and deep love for design, she decided to pursue formal education in fashion, setting the stage for her iconic journey in the blogging and influencer world.
Family Background
Parents’ Origin Julie Sariñana was born to Mexican parents who originally hailed from Durango, Mexico. Her family later moved to Los Angeles, USA, in search of better opportunities and a more vibrant lifestyle.
Close-Knit Household Julie grew up in a warm, supportive, and culturally enriched environment. Her parents maintained strong ties to their Mexican heritage, which deeply influenced Julie’s values, traditions, and personal style.
Siblings and Influence She is the youngest of five children. Her older sisters played a significant role in shaping her early interest in fashion. One of her sisters worked as a fashion stylist, which had a major impact on Julie’s career direction and creativity.
Supportive Family Dynamics Julie’s parents were not from the fashion industry, but they deeply encouraged all their children to pursue their dreams. Their emotional and moral support gave Julie the confidence to explore her artistic abilities and build her brand.
Cultural Roots Her family instilled in her a deep appreciation for Mexican art, music, and traditions. This rich cultural background later became a key element of her blog and social media presence, setting her apart in the global fashion space.
Relationships
Private Yet Open Julie Sariñana has generally maintained a balanced approach to discussing her personal relationships—she values privacy but occasionally shares glimpses with her audience on social media.
Past Relationship – Herderin Julie was previously in a long-term relationship with photographer and visual artist Herderin. The couple often collaborated on creative projects and appeared together on Instagram, giving fans a peek into their artistic chemistry.
Public Appearances Together During their time together, Julie and Herderin were frequently seen traveling and working on fashion shoots. Their aesthetic alignment was appreciated by followers, making them one of the most visually cohesive couples on social media.
Rumored Breakup Around 2018, fans noticed fewer appearances of Herderin on Julie’s feed, leading to speculation about a breakup. Although Julie never made an official announcement, the couple quietly went their separate ways.
Current Relationship Status As of now, Julie has not publicly confirmed being in a new relationship. She continues to focus on her career, travel, and personal growth, occasionally sharing moments of self-love and empowerment.
Physical Appearance
Attribute
Details
Height
5 feet 4 inches (162 cm)
Weight
Approximately 52 kg (115 lbs)
Eye Color
Brown
Hair Color
Dark Brown
Skin Tone
Medium-Tan
Body Type
Slim and Fit
Distinctive Features
Natural waves, radiant smile, minimalist fashion
Tattoos/Piercings
Pierced ears; no visible tattoos
Style Aesthetic
Effortlessly chic, boho-classic
Educational Background
Julie Sariñana’s education played a vital role in shaping her artistic vision and career in fashion and blogging. She attended the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles, California, one of the most prestigious fashion schools in the United States. At FIDM, she earned a degree in Visual Communications, which provided her with a strong foundation in creative styling, branding, marketing, and media communication. This academic background gave her the tools to professionally express her creativity and turn her personal style into a globally recognized brand. Her time at FIDM also helped her build valuable industry connections and exposed her to the real dynamics of fashion marketing, design, and visual storytelling.
Daily Routine
Julie Sariñana leads a disciplined yet flexible lifestyle that aligns with her role as a fashion influencer, entrepreneur, and content creator. Here’s a glimpse into her typical day:
Morning (7:00 AM – 9:00 AM) Begins her day with meditation or light stretching. Enjoys a healthy breakfast and coffee while reviewing emails and setting daily goals.
Late Morning (9:00 AM – 12:00 PM) Prepares for photoshoots or meetings. Works on content planning, outfit styling, or location scouting for her blog and social media.
Afternoon (12:00 PM – 4:00 PM) Shoots content either solo or with photographers. Attends brand meetings, collaborations, or events when scheduled.
Evening (4:00 PM – 7:00 PM) Edits photos, writes blog posts, and engages with followers. Also spends time reviewing brand deals or upcoming travel plans.
Night (7:00 PM – 10:00 PM) Enjoys a calm dinner, sometimes with friends or family. Winds down by reading, journaling, or planning the next day’s schedule.
Julie values wellness, style, and balance — integrating work and personal life while maintaining a consistent online presence.
Awards and Recognition
Though Julie Sariñana may not focus on mainstream awards, her influence in the digital and fashion world has earned her several notable recognitions over the years:
Top Fashion Blogger Recognition – Featured on numerous global “Top Fashion Blogger” lists by Elle, Glamour, and Harper’s Bazaar.
Influencer of the Year Nominee – Honored at the Shorty Awards for her influence in fashion and lifestyle content.
Brand Collaborations – Partnered with major brands like H&M, Levi’s, Dolce & Gabbana, and Maybelline, recognizing her industry status.
Instagram Milestone Achievement – Earned Instagram verification and crossed over 6 million followers, marking her global social media impact.
Style Icon Recognition – Acknowledged by fashion platforms and style magazines as a minimalist trendsetter.
Brand Founder Acknowledgement – Lauded for creating her lifestyle brand Shop Sincerely Jules, which became a retail success.
Path to Success
Julie Sariñana’s journey to success is a story of passion, persistence, and personal style. What started as a creative outlet quickly evolved into an influential brand that inspired millions across the globe. Born with an artistic spirit and a love for fashion, Julie nurtured her creativity from a young age and turned it into a full-time career through vision, education, and consistency.
After graduating from the Fashion Institute of Design & Merchandising (FIDM) with a degree in Visual Communications, she began working behind the scenes in fashion — handling styling, branding, and marketing. But Julie felt a calling for something more personal. In 2009, she launched her blog, Sincerely Jules, initially as a side project to share her daily outfits, inspirations, and lifestyle moments. The authenticity and charm of her content instantly resonated with readers.
Julie’s eye for color, minimalism, and effortless chic made her stand out in a rapidly growing digital space. As Instagram gained popularity, she transitioned seamlessly into the visual platform, growing a dedicated following. Her distinct aesthetic—calm tones, clean styling, and inspirational messaging—set her apart as a trendsetter.
Through her dedication and strategic collaborations, she secured partnerships with renowned brands such as Levi’s, Chanel, Maybelline, and Dior. In addition to influencing style globally, she founded Shop Sincerely Jules, a fashion and lifestyle label that showcases her creativity beyond blogging.
What makes Julie’s success path exceptional is not just her fashion sense, but her ability to stay grounded, consistent, and true to her brand. She built a career from the ground up by trusting her voice, engaging with her audience, and turning her love for style into a lifestyle empire. Today, she continues to be a source of inspiration for aspiring bloggers, entrepreneurs, and fashion lovers worldwide.
Hobbies and Interests
✦ Fashion styling and outfit curation
✦ Traveling to scenic and cultural destinations
✦ Photography and visual storytelling
✦ Sketching and mood board creation
✦ Blogging and writing lifestyle content
✦ Exploring coffee shops and new cuisines
✦ Fitness activities like yoga and light workouts
✦ Beach walks and nature adventures
✦ Reading fashion magazines and self-growth books
✦ Curating aesthetic home and interior spaces
✦ Engaging with her followers and fashion community
Interesting Facts About Julie Sariñana
She started her blog Sincerely Jules in 2009, which later became a global brand.
Julie has collaborated with renowned fashion labels like Revolve, Billabong, and Nordstrom.
She holds a degree in Fashion Design from the Fashion Institute of Design & Merchandising (FIDM).
Her Instagram feed is considered one of the most aesthetically curated in the fashion blogging world.
Julie has launched her own fashion collection, selling graphic tees, dresses, and accessories.
She is bilingual and often embraces both her Mexican roots and American upbringing.
Julie has traveled to more than 30 countries for brand campaigns and personal projects.
She’s been featured in top publications like Vogue, Elle, Glamour, and Refinery29.
She has a dedicated audience of over 7 million followers across social media platforms.
Julie supports philanthropic causes, especially related to youth empowerment and education.
Net Worth & Income Sources
Julie Sariñana has built a successful career blending fashion blogging with entrepreneurship. Below is an overview of her net worth and income streams:
Estimated Net Worth (2025) – $2.5 million – $3.5 million
Primary Income Sources:
Blogging and Sponsored Content
Brand Collaborations and Ambassadorships
Sincerely Jules Clothing Line Sales
Affiliate Marketing and Commission
Social Media Monetization (Instagram, YouTube)
Public Appearances and Fashion Events
Modeling and Campaign Work
Conclusion
Julie Sariñana stands as a powerful force in the global fashion and lifestyle industry. From launching Sincerely Jules as a creative outlet to transforming it into a globally recognized brand, her journey reflects the rise of digital entrepreneurship in the fashion space. With her effortless style, cultural authenticity, and storytelling abilities, Julie has built not only a loyal following but also a sustainable career. She continues to inspire millions by staying true to her roots, exploring new avenues, and empowering women to dream big, dress confidently, and live creatively. Whether through travel, design, or visual content, Julie’s brand exudes aspiration and approachability—a combination that makes her truly timeless in the world of fashion influencers.
Frequently Asked Question (FAQs)
What is Julie Sariñana best known for?
Julie is best known as a fashion and lifestyle blogger, founder of Sincerely Jules, and a global style influencer.
When did Julie start her blog?
She launched Sincerely Jules in 2009 as a personal space to share fashion inspiration and creative thoughts.
Is Julie Sariñana a fashion designer?
Yes, she has a degree in fashion design and has also launched her own clothing line under the Sincerely Jules label.
Where is Julie Sariñana from?
Julie was born and raised in Los Angeles, California, with roots tracing back to Mexico.
How many followers does she have on Instagram?
As of 2025, Julie has over 7 million followers on Instagram.
Does Julie travel for work?
Yes, travel is a major part of her brand work, including international collaborations and photoshoots.
Has Julie collaborated with big brands?
She has worked with top fashion and lifestyle brands like Revolve, Billabong, Nordstrom, and more.
What inspired her to start blogging?
Her love for fashion, styling, and storytelling inspired her to start sharing her ideas through a blog.
Does she sell products?
Yes, she has a fashion line that includes apparel, accessories, and lifestyle items.
What sets Julie apart from other influencers?
Her aesthetic sensibility, cultural authenticity, and consistency in visual branding make her stand out.
Is Julie married?
She is currently in a relationship but keeps her personal life largely private.
What kind of content does she post on social media?
Julie shares fashion looks, travel diaries, wellness tips, and personal style moments.
Does she support any causes?
Yes, Julie supports causes related to youth education, empowerment, and diversity in fashion.
How does she earn money from Instagram?
Julie earns through sponsored posts, brand partnerships, affiliate links, and product promotions.
Is she involved in any other businesses?
Yes, beyond fashion blogging, Julie is also a creative director and entrepreneur with her own product lines.