GetResponse Review (2023): Complete Details, Pricing, & Features

Discovering the ideal email marketing tool can be challenging, given the various factors to consider—such as user-friendliness, features, and cost. Among the top email marketing tools available, GetResponse stands out as a highly popular choice. But the crucial question remains: does it align with your specific needs?

In our comprehensive GetResponse review, we’ll delve into the intricacies of the software, allowing you to save considerable time in evaluating its suitability for your requirements.

What is GetResponse

GetResponse is a cloud-based email marketing and marketing automation platform that allows businesses to create and send email newsletters, manage email lists, and track email marketing campaigns. It also offers features for creating landing pages, webinars, and other marketing materials.

GetResponse was founded in 1997 in Gdańsk, Poland, and currently has over 350,000 customers in over 180 countries. The company offers a free plan for up to 2,500 subscribers, as well as paid plans starting at $15 per month.

GetResponse’s features include:

• Email marketing: Create and send email newsletters, automated email sequences, and transactional emails.
• Marketing automation: Create and automate email workflows based on user behavior.
• Landing pages: Create and customize landing pages to capture leads and sales.
• Webinars: Create and host webinars to educate and sell to your audience.
• Forms: Create and embed forms on your website to collect leads.
• CRM: Track and manage your customer relationships.
• Analytics: Track the performance of your email marketing campaigns.

GetResponse is a popular email marketing platform for businesses of all sizes. It offers a wide range of features and integrations, and its pricing is very competitive. If you’re looking for an email marketing platform that can help you grow your business, GetResponse is a great option.

Here are some of the pros and cons of GetResponse:

Pros:

• Easy to use interface
• Wide range of features
• Competitive pricing
• Good customer support
• Free plan available

Cons:

• Some features can be complex
• Not as customizable as some other platforms
• Can be a bit expensive for larger businesses

GetResponse’s Features

GetResponse Email marketing

GetResponse is a popular email marketing platform that offers a wide range of features to help businesses grow their email lists and send effective email campaigns. Some of the key features of GetResponse’s email marketing platform include:

• Drag-and-drop email editor: The GetResponse email editor makes it easy to create custom emails without any coding knowledge. You can choose from a variety of templates, add images, videos, and other content, and track the performance of your emails.
• Email automation: GetResponse’s email automation features allow you to create automated email sequences that are triggered by specific user actions. This can help you nurture leads, promote products, and keep your customers engaged.
• Segmentation: GetResponse’s segmentation features allow you to divide your email list into smaller groups based on shared interests, demographics, or past behavior. This allows you to send more relevant and targeted emails to your subscribers.
• Reporting and analytics: GetResponse’s reporting and analytics tools provide insights into the performance of your email campaigns. You can track open rates, click-through rates, and other metrics to see what’s working and what’s not.

GetResponse also offers a free plan that allows you to send up to 300 emails per day to up to 500 subscribers. This is a great option for businesses that are just starting out or that have a small email list.

GetResponse Marketing automation

GetResponse’s marketing automation features allow you to create automated email sequences that are triggered by specific user actions. This can help you nurture leads, promote products, and keep your customers engaged.

Here are some of the benefits of using GetResponse for marketing automation:

• Increased efficiency: Marketing automation can help you save time and effort by automating repetitive tasks. This frees you up to focus on other aspects of your business.
• Improved customer engagement: Marketing automation can help you keep your customers engaged by sending them timely and relevant messages. This can lead to increased sales and customer loyalty.
• Better targeting: Marketing automation allows you to target your messages more effectively by segmenting your audience based on their interests, demographics, or past behavior. This ensures that your messages are seen by the people who are most likely to be interested in them.
• Increased ROI: Marketing automation can help you increase your ROI by tracking the performance of your campaigns and making adjustments as needed. This ensures that you’re getting the most out of your marketing efforts.

Here are some of the features of GetResponse’s marketing automation platform:

• Workflow builder: The GetResponse workflow builder makes it easy to create automated email sequences. You can choose from a variety of pre-made templates or create your own from scratch.
• Triggers: Triggers are events that can trigger an automated email sequence. For example, you could create a trigger that sends an email to a subscriber when they open an email or visit a specific page on your website.
• Actions: Actions are the tasks that are performed when a trigger is activated. For example, you could send an email, add a tag to a subscriber, or update a contact record.
• Reporting: GetResponse’s reporting tools allow you to track the performance of your marketing automation campaigns. You can see how many emails were sent, how many were opened, and how many clicks were generated.

GetResponse Landing pages

GetResponse is an email marketing platform that also offers landing page creation features. With GetResponse, you can create custom landing pages without any coding knowledge. You can choose from a variety of templates, add images, videos, and other content, and track the performance of your landing pages. They offer a variety of features that can help you create high-converting landing pages, including:

• Drag-and-drop landing page builder: The GetResponse landing page builder makes it easy to create custom landing pages without any coding knowledge. You can choose from a variety of templates, add images, videos, and other content, and track the performance of your landing pages.
• A/B testing: GetResponse’s A/B testing feature allows you to test different versions of your landing pages to see which one performs better. This can help you optimize your landing pages for conversions.
• Analytics: GetResponse’s analytics tools provide insights into the performance of your landing pages. You can track the number of visitors, bounce rate, conversion rate, and other metrics to see what’s working and what’s not.
• Integrations: GetResponse integrates with a variety of other marketing tools, so you can easily connect your landing pages to your email marketing, CRM, and other marketing campaigns.

GetResponse Webinars

GetResponse Webinars is a feature of the GetResponse email marketing platform that allows you to host live and on-demand webinars. With GetResponse Webinars, you can share your knowledge and expertise with your audience, build relationships, and generate leads.

Here are some of the benefits of using GetResponse Webinars:

• Easy to use: GetResponse Webinars is easy to use, even for beginners. You can create a webinar in minutes, and you don’t need any technical knowledge.
• Effective: GetResponse Webinars can be a very effective way to reach your audience and grow your business. You can use webinars to share your knowledge, build relationships, and generate leads.
• Affordable: GetResponse Webinars is very affordable, especially when compared to other webinar platforms. The basic plan starts at $40 per month, and you can host up to 100 attendees.
• Good customer support: GetResponse offers good customer support. If you have any questions or problems, you can contact their support team via email, chat, or phone.

Here are some of the features of GetResponse Webinars:

• Live webinars: With GetResponse Webinars, you can host live webinars that your audience can attend in real time. This is a great way to interact with your audience and answer their questions.
• On-demand webinars: You can also create on-demand webinars that your audience can watch at their own convenience. This is a great way to reach people who couldn’t attend your live webinars.
• Webinar analytics: GetResponse Webinars provides detailed analytics so you can track the performance of your webinars. You can see how many people attended, how long they watched, and what they did after the webinar.
• Integrations: GetResponse Webinars integrates with a variety of other marketing tools, so you can easily connect your webinars to your email marketing, CRM, and other marketing campaigns.

GetResponse Forms

GetResponse Forms is a feature of the GetResponse email marketing platform that allows you to create and embed forms on your website or blog. With GetResponse Forms, you can collect leads, gather feedback, and track conversions.

Here are some of the benefits of using GetResponse Forms:

• Easy to use: GetResponse Forms is easy to use, even for beginners. You can create a form in minutes, and you don’t need any technical knowledge.
• Effective: GetResponse Forms can be a very effective way to collect leads and gather feedback. You can use forms to collect contact information, survey responses, and more.
• Affordable: GetResponse Forms is very affordable, especially when compared to other form builders. The basic plan starts at $15 per month.
• Good customer support: GetResponse offers good customer support. If you have any questions or problems, you can contact their support team via email, chat, or phone.

Here are some of the features of GetResponse Forms:

• Drag-and-drop editor: The GetResponse form builder makes it easy to create custom forms without any coding knowledge. You can choose from a variety of templates, add fields, and customize the look and feel of your forms.
• Conditional logic: With conditional logic, you can create forms that only show certain fields based on the answers that a user provides. This can help you collect more relevant information from your leads.
• Form analytics: GetResponse Forms provides detailed analytics so you can track the performance of your forms. You can see how many people have submitted your forms, what fields they’ve filled out, and where they’re coming from.
• Integrations: GetResponse Forms integrates with a variety of other marketing tools, so you can easily connect your forms to your email marketing, CRM, and other marketing campaigns.

GetResponse CRM

GetResponse CRM is a feature of the GetResponse email marketing platform that allows you to manage your customer relationships. With GetResponse CRM, you can store contact information, track interactions, and automate tasks.

Here are some of the benefits of using GetResponse CRM:

• Easy to use: GetResponse CRM is easy to use, even for beginners. You can get started in minutes, and you don’t need any technical knowledge.
• Effective: GetResponse CRM can be a very effective way to manage your customer relationships. You can use CRM to track your interactions with customers, automate tasks, and improve your customer service.
• Affordable: GetResponse CRM is very affordable, especially when compared to other CRM solutions. The basic plan starts at $15 per month.
• Good customer support: GetResponse offers good customer support. If you have any questions or problems, you can contact their support team via email, chat, or phone.

Here are some of the features of GetResponse CRM:

• Contact management: GetResponse CRM allows you to store contact information, including name, email address, phone number, and company.
• Interaction tracking: GetResponse CRM allows you to track your interactions with customers, including emails sent, calls made, and meetings held.
• Task automation: GetResponse CRM allows you to automate tasks, such as sending follow-up emails or creating new leads.
• Reports: GetResponse CRM provides reports that you can use to track the performance of your CRM.
• Integrations: GetResponse CRM integrates with a variety of other marketing tools, so you can easily connect your CRM to your email marketing, landing pages, and other marketing campaigns.

GetResponse Analytics

GetResponse Analytics is a feature of the GetResponse email marketing platform that allows you to track the performance of your email campaigns. With GetResponse Analytics, you can see how many emails were sent, how many were opened, and how many clicks were generated.

Here are some of the benefits of using GetResponse Analytics

• Easy to use: GetResponse Analytics is easy to use, even for beginners. You can get started in minutes, and you don’t need any technical knowledge.
• Effective: GetResponse Analytics can be a very effective way to track the performance of your email campaigns. You can use Analytics to see what’s working and what’s not, so you can improve your campaigns over time.
• Affordable: GetResponse Analytics is very affordable, especially when compared to other email marketing analytics tools. The basic plan starts at $15 per month.
• Good customer support: GetResponse offers good customer support. If you have any questions or problems, you can contact their support team via email, chat, or phone.

Here are some of the features of GetResponse Analytics:

• Email tracking: GetResponse Analytics tracks the performance of your email campaigns, including open rates, click-through rates, and bounce rates.
• Landing page tracking: GetResponse Analytics tracks the performance of your landing pages, including conversion rates and bounce rates.
• Subscriber engagement: GetResponse Analytics tracks the engagement of your subscribers, including how often they open your emails and click on your links.
• Campaign reports: GetResponse Analytics provides reports that you can use to track the performance of your campaigns.
• Integrations: GetResponse Analytics integrates with a variety of other marketing tools, so you can easily connect your Analytics to your email marketing, landing pages, and other marketing campaigns.

GetResponse Pricing

GetResponse offers a variety of pricing plans to fit your needs and budget. Here is a breakdown of the different plans:

• Free plan: The Free plan allows you to send up to 300 emails per day to up to 500 subscribers. You also get access to basic features like email templates, email automation, and landing pages.
• Essentials plan: The Essentials plan costs $15 per month and allows you to send up to 1,000 emails per day to up to 1,000 subscribers. You also get access to more advanced features like A/B testing and segmentation.
• Professional plan: The Professional plan costs $45 per month and allows you to send up to 2,000 emails per day to up to 2,000 subscribers. You also get access to even more advanced features like webinars and CRM.
• Enterprise plan: The Enterprise plan is custom-priced and designed for businesses with more complex needs.

In addition to the monthly plans, GetResponse also offers annual plans that offer a discount. For example, the Essentials plan costs $180 per year, which is a savings of $15 per month.

All of GetResponse’s plans include a 30-day money-back guarantee, so you can try it risk-free.

Here is a table that summarizes the different GetResponse pricing plans:

GetResponse Alternatives

Here are some of the best GetResponse alternatives:

• Mailchimp: Mailchimp is a popular email marketing platform that is easy to use and affordable.
• Constant Contact: Constant Contact is a more complex email marketing platform that offers more features than GetResponse or Mailchimp.
• AWeber: AWeber is a good option for businesses that need a more customizable email marketing platform.
• ConvertKit: ConvertKit is a newer email marketing platform that is designed for creators and bloggers.
• Sendinblue: Sendinblue is a good option for businesses that need an email marketing platform with SMS and marketing automation features.

Wrap-up

GetResponse is an exceptional tool that empowers you to execute successful marketing campaigns. Whether your goals involve expanding your subscriber base, boosting sales, or enhancing customer loyalty, this software offers a wide array of features and automations to help you attain those objectives.

Moreover, one noteworthy aspect is the brand’s unwavering commitment to assisting its users. It goes above and beyond to ensure you make the most of the tool, providing a user-friendly onboarding process and round-the-clock technical support.

However, it’s important to keep in mind that other alternatives exist in the market if GetResponse doesn’t perfectly align with your needs. For instance, Constant Contact ranks as a top choice for many due to its exceptional tracking and analytics capabilities. Additionally, MailerLite and Omnisend present excellent options for novice users and ecommerce marketers, respectively.

Should you wish to explore additional options further, we recommend checking out our comprehensive review of the best email marketing services. This resource will help you identify the ideal tool for your business requirements.

GetResponse FAQ’s

What is GetResponse?

GetResponse is an all-in-one marketing platform that offers email marketing, marketing automation, landing page creation, webinar hosting, and other tools to help businesses and marketers engage with their audience, drive sales, and grow their business.

How does GetResponse’s marketing automation work?

GetResponse’s marketing automation allows users to create automated workflows based on subscriber behavior and triggers. Users can set up personalized email sequences, segment subscribers, and send targeted messages to engage with their audience at various stages of the customer journey.

Does GetResponse offer A/B testing?

Yes, GetResponse provides A/B testing (split testing) functionality for both emails and landing pages. Users can test different variations of content, subject lines, or designs to determine which elements perform best and optimize their marketing efforts.

Can I host webinars with GetResponse?

Yes, GetResponse offers webinar hosting capabilities, allowing users to conduct live webinars, share presentations, interact with attendees, and even host automated webinars for on-demand viewing.

Does GetResponse provide customer support?

Yes, GetResponse offers customer support through various channels, including email, live chat, and phone support. They also have extensive resources like guides, video tutorials, and a knowledge base to assist users.

What integrations does GetResponse support?

GetResponse integrates with various third-party platforms, including popular CMS systems, e-commerce platforms, CRM tools, and analytics solutions. Some integrations include WordPress, Shopify, Salesforce, and Google Analytics.

Is there a free trial for GetResponse?

Yes, GetResponse offers a 30-day free trial, allowing users to explore and test the platform’s features before committing to a subscription.