Introduction
Danielle Bernstein is a renowned American fashion influencer, entrepreneur, and digital media personality. Best known as the founder of WeWoreWhat, a leading fashion brand and social media platform, Danielle has redefined how fashion interacts with digital audiences. Starting her journey as a young influencer in New York City, she leveraged her love for fashion and knack for social media storytelling to build a personal brand that now reaches millions globally.
Born in 1992, Danielle began exploring fashion trends at a young age. Her unique sense of style, bold personality, and keen understanding of digital platforms allowed her to stand out in a saturated market. Over the years, she has collaborated with major brands, launched her own clothing lines, and become a source of inspiration for aspiring entrepreneurs in the fashion and lifestyle space.
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Beyond fashion, Danielle Bernstein is a philanthropist and mentor, dedicated to helping young women navigate the challenges of business, self-expression, and personal branding. Her journey highlights the intersection of fashion, entrepreneurship, and social media, showing that with creativity and perseverance, a single idea can grow into a multi-million-dollar empire.
Who is Danielle Bernstein?
Danielle Bernstein is an American fashion designer, entrepreneur, and social media personality. She is the founder and creative director of WeWoreWhat, a lifestyle and fashion brand that has expanded into clothing lines, accessories, and digital media content. Danielle became widely recognized for her fashion blog and Instagram account, where she showcases her unique style, business ventures, and collaborations with global brands.

She has been credited with revolutionizing influencer marketing, turning personal style and social media content into a profitable business. Danielle is also known for her philanthropic work and mentorship, providing guidance to young creatives who aspire to build careers in fashion and digital media.
Danielle Bernstein Wiki
Attribute | Details |
Full Name | Danielle Bernstein |
Date of Birth | February 28, 1992 |
Age | 33 years (as of 2025) |
Birthplace | New York City, New York, USA |
Nationality | American |
Profession |
Fashion Influencer, Entrepreneur, Designer
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Known For | Founder of WeWoreWhat |
Net Worth (2025) | Approx. $8–10 million |
Marital Status | Single |
Education | Marymount Manhattan College |
Zodiac Sign | Pisces |
Social Media Influence | Instagram, TikTok, YouTube |
Biography
Danielle Bernstein grew up in New York City, surrounded by one of the world’s most vibrant fashion cultures. From a young age, she developed an appreciation for style, trends, and self-expression. She attended Marymount Manhattan College, where she began exploring the intersection of fashion, media, and business. While studying, Danielle started her blog, sharing her outfits, thoughts on trends, and lifestyle tips, which quickly gained a dedicated audience.
In 2010, Danielle founded WeWoreWhat, initially as a fashion blog, which became the cornerstone of her career. Through consistent content creation, collaborations with major fashion brands, and her distinctive approach to styling, Danielle grew a loyal following on Instagram and other platforms. Her transparency, relatability, and bold fashion choices resonated with young women globally, positioning her as a trendsetter.
Over the years, Danielle leveraged her platform to launch multiple clothing lines, including seasonal collections, swimwear, and collaborations with well-known retailers. Her entrepreneurial approach, combining fashion design with social media influence, has inspired countless digital-native entrepreneurs to pursue careers in content-driven businesses.
In addition to her business ventures, Danielle has been involved in philanthropy and mentorship programs. She frequently hosts workshops, provides guidance to young fashion professionals, and donates to causes supporting women and children in need. Her influence extends beyond style, embodying the power of entrepreneurship, authenticity, and community building in the digital age.
Social Media Accounts
Platform | Profile Link | Username | Followers/Subscribers |
@daniellebernstein | 3.1M+ followers | ||
TikTok | TikTok | @daniellebernstein | 1.2M+ followers |
YouTube | YouTube | Danielle Bernstein | 120K+ subscribers |
Danielle Bernstein | 250K+ followers | ||
Twitter (X) | @DaniWeWoreWhat | 90K+ followers |
Childhood & Background
Danielle Bernstein was born on February 28, 1992, in New York City. Growing up in a cosmopolitan environment allowed her to be exposed to diverse fashion styles and cultural influences.
From an early age, Danielle displayed a keen interest in styling, photography, and digital content creation. She would often experiment with outfits, document them, and share with friends, showcasing her creativity and confidence.
Her parents supported her ambitions and encouraged her to explore creative outlets. This nurturing environment helped Danielle develop the courage to pursue a career that merged fashion, media, and entrepreneurship.
During her teenage years, she became fascinated with blogging and social media platforms, recognizing their potential as tools for self-expression and influence. She began building her personal brand while still in school, experimenting with photography, styling, and online engagement.
By the time she entered college at Marymount Manhattan College, Danielle had already established a small online following. Her early experiences with digital platforms laid the foundation for her future success as a social media influencer and entrepreneur.
Family Background
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Parents: Danielle Bernstein was born to supportive parents in New York City who encouraged her creativity and entrepreneurial spirit from a young age. They played a significant role in nurturing her interest in fashion and digital media.
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Siblings: Danielle has a brother, though she keeps details about him private. Her sibling played a part in shaping her early life experiences in a close-knit family environment.
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Extended Family: She grew up in a cosmopolitan urban environment, with family values emphasizing hard work, independence, and self-expression. Her upbringing exposed her to diverse cultural and fashion influences, which later informed her personal style and business approach.
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Influence of Family on Career: Danielle often credits her family’s support and encouragement for her confidence to start WeWoreWhat and pursue entrepreneurship at a young age. They encouraged her to experiment, take risks, and express herself authentically.
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Family Values: Her family emphasized education, creativity, and resilience. Danielle’s success can be partly attributed to the foundation laid by her upbringing, which combined practical support with freedom to explore her passions.
Relationships
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Current Status: Danielle Bernstein is currently single and focuses primarily on her career, brand expansion, and personal growth. She has emphasized in interviews the importance of prioritizing her business and creative endeavors.
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Past Relationships: Danielle has kept most of her past romantic relationships private, but she has occasionally been linked with professionals in the fashion and media industries. Despite media speculation, she maintains discretion about her personal life, focusing public attention on her work and brand rather than relationships.
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Professional Relationships: Danielle has cultivated strong professional bonds with fashion designers, photographers, stylists, and brands. These relationships have been essential in building WeWoreWhat into a successful fashion and lifestyle platform. She often collaborates with other influencers, emerging designers, and established fashion houses for product launches, campaigns, and creative projects.
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Mentorship & Networking: Beyond romantic or professional partnerships, Danielle has established relationships with younger influencers and entrepreneurs, serving as a mentor and guide. She frequently advises on content creation, branding, and business strategies, strengthening her reputation as a leader in the fashion influencer community.
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Collaborative Ventures: Danielle’s relationships with collaborators extend to brand partnerships and sponsorships, which have been instrumental in scaling her influence. By maintaining transparent, respectful, and mutually beneficial partnerships, she has successfully grown her social media presence and expanded her clothing lines globally.
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Influence of Relationships on Career: Danielle’s network has contributed significantly to her entrepreneurial success. Personal and professional relationships have provided insight, creative inspiration, and strategic opportunities that continue to propel her brand forward.
Education
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High School: Danielle Bernstein attended high school in New York City, where she developed early interests in fashion, digital media, and content creation. She participated in school projects that allowed her to explore creative expression and communication skills.
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College: After high school, Danielle enrolled at Marymount Manhattan College, a private liberal arts college in New York City.
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Degree: She pursued a degree focused on media, communications, and fashion-related studies, which helped her develop foundational skills in marketing, writing, and public presentation.
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College Activities: While in college, Danielle began experimenting with blogging and social media. She launched the early version of WeWoreWhat during this time, documenting her personal style and exploring fashion content creation.
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Impact on Career: Her education provided her with communication skills and a basic understanding of media production, both of which were instrumental in launching and growing her personal brand. The combination of her academic knowledge and hands-on experimentation allowed her to transform WeWoreWhat into a successful fashion and lifestyle business.
Physical Appearance
Attribute | Details |
Height | 5 feet 7 inches (170 cm) |
Weight | Approx. 125 lbs (57 kg) |
Hair Color | Blonde |
Eye Color | Blue/Green |
Body Type | Slim, athletic |
Skin Tone | Fair |
Distinctive Features |
Sharp facial features, confident posture, signature fashion style
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Style |
Trendy, urban chic, modern fashion-forward outfits
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Shoe Size | US 8 |
Overall Look |
Polished, approachable, and charismatic with a strong sense of personal style
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Daily Routine
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Morning: Starts the day with coffee and social media updates.
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Content Creation: Plans photo shoots, edits content, and drafts social media posts.
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Meetings: Collaborates with brands, teams, and designers for upcoming collections.
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Workouts: Yoga or Pilates to stay fit and energized.
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Lunch & Networking: Meets industry contacts and attends events.
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Afternoon: Works on WeWoreWhat operations, marketing, and design.
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Evening: Reviews analytics, engages with followers, and prepares for the next day.
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Night: Leisure, reading fashion magazines, and planning future campaigns.
Awards & Recognitions
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Featured in Forbes 30 Under 30 for her entrepreneurial success.
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Recognized by Business of Fashion as one of the leading influencers shaping digital fashion.
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Collaborated with top brands including Revolve, Nordstrom, and Macy’s.
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Named one of the Top 100 Influential Women in Fashion by various media outlets.
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Recognized for contributions to digital marketing and social media entrepreneurship.
Path to Success
Danielle’s rise began with a blog and a vision to share her personal style. By consistently producing content and engaging authentically with her audience, she built a following that eventually turned into a profitable business.
Her success is defined by her ability to blend fashion design with digital influence, launching collections and collaborations that resonate with her followers. WeWoreWhat now operates as a fully-fledged brand with multiple revenue streams, including clothing, swimwear, accessories, and digital content.
Hobbies & Interests
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Fashion styling and trend spotting.
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Photography and content creation.
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Traveling and attending fashion events globally.
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Fitness activities like yoga and Pilates.
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Mentoring young creatives and aspiring influencers.
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Networking with other entrepreneurs and designers.
Personality
Danielle is ambitious, creative, and resilient. She balances bold fashion statements with a practical approach to business. Known for her authenticity, she engages her audience genuinely while navigating the challenges of entrepreneurship with determination and humor.
Interesting Facts
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Launched WeWoreWhat in 2010 from her apartment.
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Built her brand initially through Instagram and blogging.
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Collaborated with major fashion brands including Nordstrom and Revolve.
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Often features her daily life and personal style online.
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Advocates for authenticity in influencer marketing.
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Runs a successful e-commerce clothing line.
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Grew up in New York City, heavily influencing her fashion sense.
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Frequently mentors aspiring social media entrepreneurs.
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Featured in Forbes, Business Insider, and Vogue.
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Known for her ability to turn digital influence into business ventures.
Net Worth & Income Sources
Danielle Bernstein’s net worth is estimated to be $8–10 million (2025).
Income Sources:
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Revenue from WeWoreWhat clothing lines.
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Sponsored posts and collaborations with fashion brands.
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Paid social media campaigns and advertising deals.
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Public appearances and influencer events.
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Book and media opportunities (if applicable in the future).
Conclusion
Danielle Bernstein’s journey illustrates the power of combining creativity, digital influence, and entrepreneurship. From a college blog to a multi-million-dollar fashion brand, she has shown how social media can be harnessed to build a thriving business. Beyond business, she remains a mentor, inspiration, and advocate for authenticity in fashion and digital content creation.
FAQs
1. Who is Danielle Bernstein?
Danielle Bernstein is an American fashion influencer, entrepreneur, and founder of the lifestyle and fashion brand WeWoreWhat. She is known for her distinctive style, social media influence, and successful clothing lines.
2. When was Danielle Bernstein born?
She was born on February 28, 1992, in New York City, USA.
3. Where did Danielle grow up?
Danielle grew up in New York City, surrounded by a dynamic urban environment that influenced her fashion sense and entrepreneurial spirit.
4. What is WeWoreWhat?
WeWoreWhat is Danielle Bernstein’s fashion brand and social media platform, which started as a blog and Instagram account showcasing her personal style and later expanded into a clothing and lifestyle brand.
5. How did Danielle Bernstein start her career?
She began by blogging about fashion trends and sharing her daily outfits on social media, which gradually built her following and allowed her to monetize her influence through brand collaborations and her own clothing lines.
6. What is Danielle Bernstein’s net worth?
As of 2025, her net worth is estimated to be around $8–10 million, primarily from her brand WeWoreWhat, brand collaborations, and social media deals.
7. Does Danielle design her own clothing?
Yes, Danielle is actively involved in designing collections for WeWoreWhat, including seasonal clothing lines, swimwear, and collaborations with other brands.
8. Is Danielle Bernstein married?
No, Danielle is currently single and focuses on her career, brand growth, and personal development.
9. Does Danielle have children?
No, she does not have children as of 2025, dedicating her time primarily to her professional endeavors and personal projects.
10. Has she collaborated with major brands?
Yes, Danielle has worked with prominent brands such as Nordstrom, Revolve, Macy’s, and others for clothing collaborations, campaigns, and promotional content.
11. Has Danielle been recognized by Forbes?
Yes, she was featured in Forbes 30 Under 30, highlighting her impact as a young entrepreneur and influencer in the fashion industry.
12. Does she mentor aspiring influencers?
Yes, Danielle frequently mentors young content creators and entrepreneurs, offering guidance on branding, social media strategies, and business development.
13. What is Danielle’s main social media platform?
Her primary platform is Instagram, where she has over 3 million followers, and she also maintains an active presence on TikTok, YouTube, and Twitter.
14. What hobbies does Danielle enjoy?
She enjoys fashion styling, photography, travel, yoga, Pilates, and mentoring aspiring entrepreneurs. These hobbies also contribute to her content creation and brand development.
15. Why is Danielle Bernstein influential?
Danielle Bernstein is influential because she pioneered the integration of social media influence with entrepreneurship, transforming her personal style into a successful business and inspiring a new generation of digital-native entrepreneurs.
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