Introduction Cassey Ho
Cassey Ho is a powerhouse in the world of fitness and digital entrepreneurship. Born on January 16, 1987, in Los Angeles, California, she’s best known as the creator of Blogilates, the #1 female fitness channel on YouTube. What started in 2009 as a farewell workout video for her Pilates students turned into a global movement, blending classical Pilates with pop music in a format she coined POP Pilates®.
She’s not just a certified fitness instructor—Cassey is also a fashion designer and the founder of POPFLEX Active, a performance activewear brand that reflects her love for elegant, functional design. Her influence has earned her accolades like the Shorty Award and a spot on Time’s list of the 25 Most Influential People on the Internet.

From launching her own workout programs like PIIT28 to authoring a best-selling book and partnering with major fitness chains, Cassey has built a vibrant community of “POPsters” who follow her for motivation, body positivity, and fun, effective workouts.
Who is Cassey Ho ?
Cassey Ho is a Vietnamese-Chinese American fitness entrepreneur, fashion designer, and YouTube personality best known as the founder of Blogilates, the most popular female fitness channel on YouTube with over 10 million subscribers. She was born on January 16, 1987, in Los Angeles and originally studied biology at Whittier College with the intention of becoming a doctor—but her passion for Pilates and design took her in a very different direction.

She launched her YouTube channel in 2009 with a single workout video for her students, which unexpectedly went viral. That moment sparked a full-blown fitness empire. Cassey later created POP Pilates®, a format that fuses classical Pilates with upbeat pop music, and developed programs like PIIT28 (Pilates Intense Interval Training).
Beyond workouts, she’s the CEO of POPFLEX Active, a direct-to-consumer activewear brand known for its inclusive sizing and innovative designs. Her pieces have even been featured in Target stores. She’s also a fierce advocate for independent designers, having fought thousands of counterfeit listings of her patented designs.
Cassey Ho Wiki
Category | Details |
Full Name | Cassey Ho Vinh |
Date of Birth | January 16, 1987 |
Nationality |
American (Vietnamese-Chinese descent)
|
Education |
B.S. in Biology, Whittier College
|
Profession |
Fitness entrepreneur, YouTuber, fashion designer
|
Known For |
Blogilates (YouTube channel), POP Pilates®, POPFLEX Active
|
Years Active | 2009–present |
Awards |
Shorty Award (2013), Time’s 25 Most Influential People on the Internet (2017)
|
Fitness Programs | POP Pilates®, PIIT28 |
Fashion Brand | POPFLEX Active |
Notable Media Features |
Good Morning America, Dr. Oz, People, Cosmopolitan, Health Magazine
|
Cassey Ho Biography
Cassey Ho is a trailblazing fitness entrepreneur, fashion designer, and digital creator who transformed a simple Pilates video into a global wellness empire. Born on January 16, 1987, in Los Angeles, California, she is of Vietnamese-Chinese descent and grew up in the San Francisco Bay Area.
Initially pursuing a career in medicine, Cassey earned a Bachelor of Science in Biology from Whittier College on a full scholarship. But her passion for fitness and fashion led her down a different path. In 2009, she uploaded her first POP Pilates® video to YouTube as a farewell gift to her students before moving to Boston. That video unexpectedly went viral, sparking the creation of Blogilates, now the #1 female fitness channel on YouTube with over 10 million subscribers.

Cassey’s signature style blends classical Pilates with upbeat pop music, making workouts fun and accessible. She later launched POPFLEX Active, a direct-to-consumer activewear brand known for its inclusive sizing and innovative designs. Her programs, including PIIT28, have helped thousands achieve their fitness goals from home.
She’s received numerous accolades, including a Shorty Award in 2013 and a spot on Time’s list of the 25 Most Influential People on the Internet in 2017. Beyond fitness, Cassey is a vocal advocate for body positivity, authenticity, and creative entrepreneurship.
Cassey Ho’s Social media accounts
Platform | Username | Link | Followers/Subscribers |
YouTube | @blogilates | YouTube Channel | 10.8 million subscribers |
@blogilates | Instagram Profile | 3.27 million followers | |
TikTok | @blogilates | TikTok Profile | 3.1 million followers (approx.) |
Twitter/X | @blogilates | Twitter/X Profile | 200K+ followers (approx.) |
@blogilates | Facebook Page | 1.9 million followers (approx.) | |
Website | Blogilates.com | Official Website |
Childhood and Background
Cassey Ho’s childhood was shaped by a blend of cultural expectations and creative ambition. Born on January 16, 1987, in Los Angeles, California, she was raised in the San Francisco Bay Area by her Vietnamese-Chinese parents, Bach and Cuu Ho. Her upbringing was rooted in traditional values, and like many children of Asian immigrants, she was encouraged to pursue a stable career—ideally in medicine or law.
From a young age, Cassey showed signs of entrepreneurial spirit. As a teenager, she co-founded a small bakery business with her mother called Cooplex Cookies & Candies, which ran from 2001 to 2005. This early experience not only sparked her interest in business but also gave her a taste of creative independence. Despite her parents’ hopes, Cassey dreamed of becoming a fashion designer, a goal she voiced at age 16—only to be met with skepticism from her father.
Her school years were marked by both academic excellence and personal challenges. She attended James Logan High School, where she began to feel self-conscious about her body. Describing herself as “chubby” during childhood, she became increasingly aware of body image issues, which later fueled her passion for fitness and body positivity.
At 16, she discovered Pilates, a turning point that would eventually shape her career. While she pursued a biology degree at Whittier College on a full scholarship, she continued to teach Pilates on the side. This dual path—science by day, fitness by passion—set the stage for her future as a wellness entrepreneur.
Cassey’s early life was a balancing act between honoring her family’s expectations and chasing her own dreams. That tension, rather than holding her back, became the fuel for her transformation into a globally recognized fitness and fashion icon. Her story is a testament to the power of resilience, creativity, and staying true to your vision—even when the world tells you otherwise.
Cassey Ho’s Family Background
- Parents: Cassey was born to Bach Ho and Cuu Ho, both of Vietnamese-Chinese descent. Her parents immigrated to the United States and raised their family in the San Francisco Bay Area.

- Cultural Influence: Growing up in a traditional Asian household, Cassey was encouraged to pursue a stable and prestigious career—ideally in medicine or law. This cultural expectation played a significant role in shaping her early academic path.
- Sibling: She has one sister, Jackelyn Ho, who is also involved in the wellness space as a certified yoga instructor and content creator.
- Early Entrepreneurship: As a teenager, Cassey co-founded a small bakery business with her mother called Cooplex Cookies & Candies, which operated from 2001 to 2005. This experience sparked her interest in business and creativity.
- Parental Expectations vs. Passion: At age 16, Cassey expressed her dream of becoming a fashion designer. Her father, however, discouraged the idea, warning her that it would lead to failure and isolation. Despite this, she pursued her passion and eventually built a successful career blending fitness, fashion, and entrepreneurship.
Cassey Ho’s Relationship
- College Connection Cassey met Sam Livits while attending Whittier College. Sam was a finance tutor at the time, and Cassey sought his help after struggling with a finance exam.
- Professional Partnership Over time, their relationship evolved beyond academics. Sam became deeply involved in Cassey’s business ventures, eventually taking on the role of Head of Strategy and Finance for Blogilates and POPFLEX Active.
- Engagement The couple got engaged in 2017, after years of growing both their personal and professional bond.
- Wedding Cassey and Sam were married on October 6, 2018, in a whimsical “enchanted oasis”–themed wedding at The Solomon Estate in Rancho Mirage, California. The event was a reflection of their shared creativity and love for fantasy.
- Life Together Today, they continue to work side by side, blending romance and entrepreneurship. Their relationship is often cited as a model of mutual support, creativity, and shared vision.
Cassey Ho’s Physical Appearance
Attribute | Details |
Height | 5 ft 5 in (165 cm) |
Weight | 52 kg (115 lbs) |
Build | Athletic and toned |
Hair Color |
Naturally dark brown; often dyed blonde or with balayage highlights
|
Eye Color | Dark brown |
Skin Tone | Warm medium complexion |
Body Measurements | 36-30-34 in (91.5-76-86 cm) |
Dress Size | 8 (US) / 40 (EU) |
Shoe Size | 8.5 (US) / 6 (UK) / 39 (EU) |
Face Shape | Elongated with high cheekbones |
Distinctive Features |
Defined jawline, radiant skin, expressive eyes, and a confident posture
|
Style Aesthetic |
Feminine, sporty-chic; often seen in colorful activewear and sleek ponytails
|
Cassey Ho’s Viral Video
Cassey Ho’s Educational Background
Cassey Ho’s educational journey reflects a blend of academic excellence and creative ambition. She began her formal education at James Logan High School in Union City, California. During her high school years, she was known for her strong academic performance and active participation in extracurricular activities, including winning the San Francisco Miss Teen Chinatown pageant in 2003.
After graduating high school, Cassey earned a John Greenleaf Whittier full tuition scholarship to attend Whittier College, a liberal arts institution in Southern California. She enrolled with the intention of becoming a doctor, a path encouraged by her parents, and pursued a Bachelor of Science in Biology.
While studying biology, Cassey discovered her passion for Pilates and began teaching it on the side. This side hustle would eventually become the foundation of her future career. Despite the rigorous demands of her science coursework, she found time to explore her creative interests, including fashion and fitness.
In 2007, while still in college, she was selected as one of 18 winning designers featured at the “Emerging Stars” fashion show during San Francisco Fashion Week. This experience further fueled her desire to merge fitness with fashion.
Cassey graduated from Whittier College in 2009, but instead of heading to medical school, she took a leap of faith and followed her passion. That same year, she uploaded her first Pilates video to YouTube—marking the beginning of her journey as a fitness entrepreneur and digital creator.
Cassey Ho’s Path to Success
- In 2009, uploaded her first Pilates video to YouTube—intended as a farewell gift for students, it unexpectedly went viral
- Founded the Blogilates channel, blending classical Pilates with pop music and upbeat instruction
- Built an online community and introduced structured programs like POP Pilates® and PIIT28
- Released the Blogilates app offering workouts, challenges, and meal plans
- Began selling branded fitness merchandise, building a direct connection to her audience
- Partnered with 24 Hour Fitness to offer in-person POP Pilates classes
- Launched POPFLEX Active in 2016—a stylish, functional activewear line inspired by her fitness journey
- Scaled both Blogilates and POPFLEX into thriving eight-figure businesses
- Gained recognition in major publications like Time, People, and Cosmopolitan
- Maintains success through consistent content, community feedback, and authentic storytelling.
Cassey Ho’s Hobbies and Interests
- Passionate about fashion design, especially creating functional and stylish activewear
- Deeply committed to Pilates and wellness, both professionally and personally
- Enjoys watching historical dramas and is inspired by Renaissance-era costumes
- Loves content creation, including filming, editing, and engaging with her online community
- Interested in entrepreneurship, product development, and brand innovation
- Finds inspiration in nature, often using natural color palettes in her designs
- Has a background in sketching and illustration, which she still enjoys as a creative outlet
- Enthusiastic about solving real-world problems through thoughtful design and user feedback
Interesting Facts About Cassey Ho
- She originally planned to become a doctor and studied biology in college before pivoting to fitness and fashion.
- Her very first YouTube video in 2009 went viral unexpectedly, launching Blogilates into a global fitness community.
- As a teenager, she ran a homemade candy and cookie business with her mother called Cooplex Cookies & Candies.
- At age 16, she dreamed of becoming a fashion designer—despite discouragement from her family—and later showcased designs at San Francisco Fashion Week.
- She’s taught up to 12 Pilates classes per week while juggling a full college schedule and job responsibilities.
- Cassey is outspoken about body positivity and once released a viral video highlighting the dangers of digital retouching.
- She won the San Francisco Miss Teen Chinatown title in 2003, a nod to her confidence and community presence.
- Her POPFLEX designs are known for solving real workout problems, like pockets in leggings and anti-slip waistbands.
- She was named one of Time magazine’s “25 Most Influential People on the Internet” in 2017.
- Despite building an empire, she remains hands-on—designing activewear herself and engaging daily with her audience.
Cassey Ho Net worth & Income Sources
As of 2025, Cassey Ho’s estimated net worth ranges between $7–8 million. Her financial success stems from a diverse mix of income streams that reflect her entrepreneurial drive and digital influence:
- YouTube Revenue Her Blogilates channel generates substantial income through ad revenue, with reports estimating around $54,000 per month from YouTube alone.
- POPFLEX Activewear Cassey is the founder and lead designer of POPFLEX, a direct-to-consumer activewear brand. Sales from apparel, accessories, and fitness gear contribute significantly to her earnings.
- Blogilates Website & App Through her website and mobile app, she offers digital workout programs like PIIT28, meal plans, and exclusive content—creating a steady stream of passive income.
- Brand Collaborations & Sponsorships She’s partnered with major retailers like Target, and earns from sponsored content, affiliate marketing, and product placements across her platforms.
- Fitness DVDs & Books Cassey has released fitness DVDs and authored books like Hot Body Year-Round, adding to her revenue through physical and digital sales.
- Merchandise & Licensing From yoga mats to gym bags, her branded merchandise—often sold through Blogilates and POPFLEX—has become a staple for her fanbase.
Conclusion
Cassey Ho’s journey is a powerful example of how passion, resilience, and authenticity can shape a global brand. From a biology student with dreams of fashion design to the founder of Blogilates and POPFLEX, she’s redefined what it means to be a fitness entrepreneur in the digital age. Her ability to blend wellness, creativity, and community has earned her millions of followers and a thriving business empire.
What sets Cassey apart is her unwavering commitment to solving real problems—whether it’s designing leggings that actually stay up or speaking out about body image and self-worth. She’s not just a content creator; she’s a changemaker who’s inspired a generation to move, feel confident, and embrace their individuality.
Frequently Asked Questions (FAQs)
1.Who is Cassey Ho?
Cassey Ho is a fitness entrepreneur, Pilates instructor, and the founder of Blogilates and POPFLEX. She is also a YouTube content creator and advocate for body positivity.
2. What is Blogilates?
Blogilates is a fitness brand and YouTube channel created by Cassey Ho. It features free Pilates workout videos, fitness challenges, and wellness tips.
3. What is POPFLEX?
POPFLEX is Cassey Ho’s activewear brand, known for its innovative and functional designs, such as leggings with pockets and anti-slip waistbands.
4. How did Cassey Ho start her career?
Cassey started her career by uploading a Pilates workout video on YouTube in 2009 as a farewell gift for her students. The video went viral, launching her fitness journey.
5. What is Cassey Ho’s net worth?
As of 2025, Cassey Ho’s estimated net worth is between $7–8 million, earned through her businesses, YouTube channel, and brand collaborations.
6. What inspired Cassey Ho to create POPFLEX?
Cassey was inspired to create POPFLEX to solve real workout problems, such as designing activewear that is both stylish and functional for women.
7. What are Cassey Ho’s main income sources?
Her income sources include YouTube ad revenue, POPFLEX sales, Blogilates app subscriptions, brand collaborations, fitness DVDs, books, and merchandise.
8. What is Cassey Ho’s educational background?
Cassey studied biology in college, initially planning to become a doctor, but later pursued her passion for fitness and fashion design.
9. What is PIIT28?
PIIT28 is a 28-day Pilates Intense Interval Training program created by Cassey Ho, combining Pilates and cardio for effective workouts.
10. Has Cassey Ho written any books?
Yes, Cassey authored Hot Body Year-Round, a fitness and lifestyle book that includes workout plans, recipes, and motivational tips.
11. What awards has Cassey Ho received?
Cassey has been featured in Time magazine’s “25 Most Influential People on the Internet” and recognized by Forbes for her entrepreneurial achievements.
12. What is Cassey Ho’s approach to body positivity?
Cassey advocates for body positivity by promoting self-love, speaking out against body shaming, and creating content that challenges unrealistic beauty standards.
13. What is unique about Cassey Ho’s activewear designs?
Her designs focus on solving practical problems, such as creating leggings with deep pockets, adjustable straps, and durable fabrics for active lifestyles.
14. How does Cassey Ho engage with her audience?
Cassey engages with her audience through her YouTube videos, Blogilates app, social media platforms, and by incorporating user feedback into her designs.
15. What is Cassey Ho’s philosophy on fitness?
Cassey believes fitness should be fun, accessible, and empowering. She encourages people to focus on how they feel rather than just how they look.