AWeber, a Pennsylvania-based email marketing company, has been operating in the industry for over 20 years. They take pride in claiming to have invented the autoresponder, a significant achievement. As expected, their highlighted feature is email marketing automation.
While you might have come across positive AWeber reviews from users online, our review takes a methodical approach, drawing on our extensive experience with numerous email marketing automation tools, both simple and advanced.
Paid customers get access to all features right from the start, and the membership price only increases with subscriber numbers. Recently, they introduced a free plan for those with less than 500 subscribers, but it comes with limitations, allowing you to send up to 3,000 emails per month.
Aside from automation, AWeber offers split testing (A/B testing) and Email Web Analytics, enabling you to track clicks with your own domain, making product sales tracking more convenient. Furthermore, they have three different mobile applications for Android and iOS, catering to statistics, lead capture, and email curation.
AWeber also provides a smart email designer that automatically gathers logos, images, brand colors, and text from websites and social media channels, creating “ready-to-send” email templates. Later, we’ll delve into the email templates and builder’s aspects.
With a handful of intriguing features, let’s take a closer look to determine whether being a pioneer in the field also makes AWeber the best choice for your email marketing strategy, 24 years into the game.
What is AWeber?
AWeber is a popular email marketing and automation platform used by businesses and entrepreneurs to create and send email campaigns to their subscribers. Founded in 1998, it is one of the oldest and most trusted email marketing services available in the market. It offers a range of features designed to help users build and grow their email lists, communicate with subscribers, and track the performance of their email marketing efforts. Here are some of the major features of AWeber explained in more detail:
Email Creation:
AWeber offers a user-friendly email editor that makes it simple for users to create professional-looking emails without the need for technical expertise. The drag-and-drop editor allows users to select from a variety of pre-designed email templates or build custom email designs from scratch. Users can easily add images, text, buttons, social media links, and other elements to personalize their emails and align them with their brand identity.
Automation:
AWeber’s automation feature enables users to set up autoresponder sequences or drip campaigns. These automated campaigns can be triggered based on specific subscriber actions or time-based events. For instance, when a subscriber signs up for a newsletter, AWeber can automatically send a welcome email. Additionally, users can create multi-step autoresponder sequences that deliver a series of pre-scheduled emails to subscribers over time. This automation helps nurture leads, deliver valuable content, and engage subscribers without constant manual intervention.
Subscriber Management:
Managing subscriber lists efficiently is crucial for successful email marketing. AWeber offers robust subscriber management tools that allow users to segment their email lists based on various criteria, such as location, interests, purchase history, and more. This segmentation capability helps users send targeted and personalized content to different segments of their audience, increasing engagement and conversion rates.
Analytics and Reporting:
AWeber provides comprehensive analytics and reporting to track the performance of email campaigns. Users can access real-time data on metrics like open rates, click-through rates, bounce rates, and unsubscribe rates. These insights help users understand the effectiveness of their email campaigns and make data-driven decisions to optimize future email marketing efforts.
Landing Pages:
In addition to email marketing, AWeber includes a landing page builder. Users can create simple and effective landing pages to capture leads and grow their email lists. The landing page builder offers a range of customizable templates, making it easy for users to design high-converting pages without any coding skills.
Integration:
AWeber integrates with numerous third-party platforms and tools, allowing users to connect their email marketing efforts seamlessly with other business systems. Common integrations include popular CMS platforms like WordPress, e-commerce platforms like Shopify, payment gateways like PayPal, and many more. These integrations streamline workflows and ensure a cohesive customer experience across different platforms.
Customer Support:
AWeber offers customer support through various channels, including email, live chat, and phone support. Their support team is available to assist users with any questions or technical issues they may encounter while using the platform, ensuring a smooth and reliable email marketing experience.
AWeber Pricing
AWeber offers a variety of pricing plans to fit the needs of businesses of all sizes
Free Plan
The free plan allows you to send up to 300 emails per month to up to 500 subscribers. You get access to all of AWeber’s basic features, including email marketing automation, landing pages, and forms.
Lite Plan
The Lite plan costs $19 per month and allows you to send up to 10,000 emails per month to up to 5,000 subscribers. You get all of the features of the free plan, plus additional features like AWeber’s eCommerce tools and message automations.
Plus Plan
The Plus plan costs $29 per month and allows you to send up to 30,000 emails per month to up to 25,000 subscribers. You get all of the features of the Lite plan, plus additional features like AWeber’s advanced analytics and dedicated customer support.
Professional Plan
The Professional plan costs $49 per month and allows you to send up to 100,000 emails per month to up to 100,000 subscribers. You get all of the features of the Plus plan, plus additional features like AWeber’s white-label branding and custom domains.
Enterprise Plan
The Enterprise plan is custom-priced and designed for businesses with large email lists. You get all of the features of the Professional plan, plus additional features like AWeber’s dedicated account manager and custom integrations.
You can also save money by paying for AWeber annually instead of monthly.
AWeber offers a 14-day free trial so you can try out their platform before you commit to a plan.
Here is a table summarizing AWeber’s pricing plans:
Plan | Price | Emails per Month | Subscribers | Features |
---|---|---|---|---|
Free | $0 | 300 | 500 | Basic email marketing features |
Lite | $19 | 10,000 | 5,000 | All of the features of the free plan, plus eCommerce tools and message automations |
Plus | $29 | 30,000 | 25,000 | All of the features of the Lite plan, plus advanced analytics and dedicated customer support |
Professional | $49 | 100,000 | 100,000 | All of the features of the Plus plan, plus white-label branding and custom domains |
Enterprise | Custom | Custom | Custom | Custom features and pricing |
Pros & Cons
Pros:
- Easy to use: AWeber is a very easy-to-use email marketing platform. Even if you’re not tech-savvy, you’ll be able to create and send email campaigns in no time.
- Wide range of features: AWeber offers a wide range of features, including email marketing automation, landing pages, and forms. This makes it a great choice for businesses of all sizes.
- Affordable pricing: AWeber’s pricing is very affordable, especially for small businesses.
- Excellent customer support: AWeber’s customer support is excellent. They’re available 24/7 and are always happy to help.
Cons:
- Deliverability: AWeber’s deliverability has been a bit of an issue in the past. However, they’ve made some improvements in recent years.
- Limited integrations: AWeber doesn’t integrate with as many other apps as some other email marketing platforms.
- No native CRM: AWeber doesn’t have a native CRM, so you’ll need to use a third-party app if you want to track your customer relationships.
Aweber Alternatives
There are several alternatives to AWeber in the email marketing and automation space. Each alternative offers its unique features and caters to different user needs. Here are some popular AWeber alternatives:
Mailchimp: Mailchimp is one of the most well-known email marketing platforms, offering an easy-to-use interface, automation, A/B testing, and integration with various third-party applications. It is suitable for both beginners and experienced marketers.
GetResponse: GetResponse provides a comprehensive set of features, including automation, landing page builder, webinar hosting, and e-commerce integration. It is a versatile platform suitable for small businesses and enterprises alike.
ConvertKit: ConvertKit is designed for creators, bloggers, and online entrepreneurs. It offers powerful automation, customizable opt-in forms, and the ability to segment subscribers based on behavior and interests.
Constant Contact: Constant Contact is a user-friendly email marketing platform that offers a wide range of features, including customizable templates, automation, and social media integration.
ActiveCampaign: ActiveCampaign is known for its robust automation capabilities, CRM functionality, and advanced email segmentation. It is a popular choice for businesses looking for more complex automation workflows.
HubSpot: HubSpot offers a complete suite of marketing, sales, and customer service tools, including email marketing, CRM, and automation, making it suitable for businesses looking for an all-in-one marketing solution.
SendinBlue: SendinBlue provides email marketing, SMS marketing, and marketing automation features, making it suitable for businesses with multi-channel marketing needs.
AWeber Wrap-up
In Wrap-up, AWeber has proven to be a dependable and effective solution for our business’s email marketing needs. The platform’s user-friendly interface simplifies the creation and management of email campaigns. Its robust automation capabilities enable us to send targeted and personalized content to our subscribers, resulting in increased engagement and conversions.
Furthermore, the platform’s integration with popular e-commerce and CRM systems has streamlined our marketing processes. It is essential to mention that the pricing plans, particularly for accessing advanced features and reporting, may be comparatively higher than some competitors.
Nevertheless, despite these minor drawbacks, AWeber remains a strong choice for businesses aiming to streamline their email marketing efforts, offering an intuitive platform with powerful automation features and an array of integration options.
AWeber FAQ
What is AWeber?
AWeber is an email marketing platform that allows businesses and individuals to create, send, and manage email campaigns. It offers a range of features, including email template customization, list management, autoresponder sequences, reporting, and integrations.
How much does AWeber cost?
AWeber offers various pricing plans based on the number of subscribers you have. They provide a free plan for up to 500 subscribers. The Pro plan, which includes all features, starts at around $19 per month for up to 500 subscribers. Pricing increases as your subscriber count grows. High volume plans are also available for businesses with larger email lists.
Does AWeber offer a free trial?
Yes, AWeber offers a 30-day free trial for new users. During the trial period, you can access all the features of the Pro plan and test the platform’s capabilities before committing to a paid subscription.
What are the key features of AWeber?
AWeber offers various features, including:
- Drag-and-drop email editor for easy email creation.
- Autoresponder sequences for automated email campaigns.
- List segmentation for targeted content delivery.
- Reporting and analytics to measure campaign performance.
- Integrations with third-party tools for seamless workflow.
Is AWeber suitable for beginners?
Yes, AWeber is known for its user-friendly interface and ease of use, making it suitable for both beginners and experienced marketers. The drag-and-drop email editor and helpful resources make it accessible to users with varying levels of email marketing expertise.
Can I integrate AWeber with other tools?
Yes, AWeber offers integrations with various third-party applications and platforms. You can connect it with e-commerce platforms, landing page builders, CRM systems, and more, to streamline your email marketing efforts and gather data from different sources.
Does AWeber provide customer support?
Yes, AWeber offers customer support through email, phone, and live chat. They also provide a comprehensive knowledge base, video tutorials, and webinars to help users get the most out of the platform.
How can I grow my email list with AWeber?
AWeber provides customizable signup forms that you can embed on your website or social media channels to capture new subscribers. Additionally, you can offer lead magnets, incentives, or exclusive content to encourage sign-ups and continuously engage with your audience to retain subscribers.