Looking to stay updated on the latest social media trends and technologies? Don’t worry, we’ve got you covered! Keep reading…
Ever wondered how challenging 2021 would have been without social media? We would have likely spent our time playing that snake game on Nokia and staring at walls. But social media took on a whole new level of importance in 2021, particularly in the realm of social media marketing.
Last year, brands significantly increased their investment in social media advertising. In Q4, global social media ad spend reached its peak, experiencing a remarkable 50.3% growth compared to the same period in 2019. Additionally, approximately 3.23 billion people, nearly half of the world’s population, used a social media platform at least once per month in 2020, indicating an 8.1% increase from the previous year.
This year, the number of social media users is expected to grow by an additional 3.7%, which is quite significant. These statistics clearly demonstrate that social media has never been more powerful as a marketing tool, making it essential to closely monitor its developments.
Considering this, it’s no surprise that new social media trends are continuously emerging, growing, and evolving on a daily basis. However, keeping up with these trends can feel as challenging as keeping up with the Kardashians. That’s precisely why we’ve written this blog post.
So, without further ado, let’s dive in and explore the top ten social media trends that should absolutely grab your attention in 2023.
List of 10 Social Media Trends you must Watch Out!
1. Short-form video is still the king
TikTok, Reels, and YouTube Shorts are still the most popular social media platforms for short-form video content. Brands that want to reach a wider audience should focus on creating engaging and visually appealing short videos.
2. YouTube is alive and kicking
YouTube is still the most popular video-sharing platform in the world, with over 2 billion active users. Brands can reach a large audience on YouTube by creating high-quality videos that are informative, entertaining, or both.
3. Social commerce will continue to rise
Social commerce is the practice of buying and selling products and services directly through social media platforms. In 2023, social commerce is expected to grow even more, as more and more people use social media to research and purchase products.
4. The content creators hold the power
In today’s social media landscape, content creators have more power than ever before. They have large and engaged audiences, and they can make or break a brand. Brands that want to succeed on social media need to build relationships with content creators and give them the tools they need to create great content.
5. Community over followers
In the past, brands focused on amassing as many followers as possible. But in 2023, brands will need to focus on building engaged communities. This means creating content that is relevant to their target audience and interacting with their followers on a regular basis.
6. Narrow-targeted social media ads
With the rise of ad blockers and social media fatigue, brands will need to be more strategic with their social media advertising. This means using narrow targeting to reach the right people with the right message.
7. Digital trust is crumbling and reshaping LinkedIn
In the wake of data breaches and privacy scandals, consumers are becoming more concerned about digital trust. This is having a major impact on LinkedIn, which is traditionally seen as a more professional and trustworthy social media platform. In 2023, LinkedIn will need to find ways to rebuild trust with users if it wants to remain relevant.
8. Social SEO is not something you wish to ignore
Social media is becoming increasingly important for search engine optimization (SEO). This means that brands need to make sure their social media content is optimized for search engines in order to be found by potential customers.
9. Live streaming is still going strong
Live streaming is a great way for brands to connect with their audience in real time. In 2023, live streaming is expected to continue to grow in popularity, as more and more people use social media to watch live events, product demonstrations, and Q&As.
10. The metaverse is coming
The metaverse is a virtual world that is still in its early stages of development. However, it has the potential to revolutionize the way we interact with social media. In 2023, we will start to see more brands experiment with the metaverse, as they look for new ways to reach and engage their audience.
Get on board with these Social Media Trends today itself and be part of the action!
In a world where physical distancing is the norm, social media has emerged as the go-to virtual community space.
People are turning to social media platforms for information, entertainment, and human connection, resulting in a staggering 3.2 billion users worldwide, with an additional 100 million joining daily.
This means that consumers are increasingly living their lives on social media, and if you want to capture their attention, you need to be ahead of the social media curve.
To stay ahead, it’s crucial to stay informed about the latest and most exciting trends we’ve shared with you.
So, are you ready to spread your wings and embrace the role of a social (media) butterfly?
